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How to Use Web Design to Reach Customers in 8 Ways

According to recent surveys, 38% of visitors will leave a website if the content or design is unappealing. So, whether you want to keep your existing customers or attract new ones, you’ll need a great web design that loads quickly and is simple to navigate.

A well-designed website can help you make a positive first impression on potential customers. It can also help you improve conversion rates and nurture leads. But, more importantly, it enhances the user experience and makes it easier for visitors to access and browse your site.

You’ll almost certainly need the assistance of an expert to stay on top of current trends. ZipZipe is a web design agency based in Sydney that can assist you with your website design so that it stands out and looks impressive and attracts visitors, and turns them into customers.

In this article, ZipZipe offers some advice on how to design a website to attract more customers.

Effective Web Design Tips to Attract More Visitors 

  1. Create Interactive Website Features

Some of the most important modern website features are interactive design elements. As web technology advances, these will remain a popular design trend for the near future.

One of the popular features is the scroll-triggered animation. It is a terrific approach to keep your site visitors engaged. Web elements that move and respond to user activities while on a web page have been proven to pique the interest of the existing audience. 

While this animation can be effective at keeping audiences engaged, it should be used carefully. This feature can slow down your website if it is over-utilized, and you may lose consumers due to poor website performance and user experience.

But if this new feature is strategically used and placed, it can improve user interaction and engagement.

  1. Write Large, Attention-Grabbing Titles

Use large and attention-grabbing titles to keep visitors on your website, which is especially useful when trying to appeal to mobile users. You can emphasize key terms and focus on the main selling features of your product or service by having a large and bold title.

The faster you deliver your message to a potential customer, the more likely you are converting them into a customer. Large, attention-getting titles are also an excellent approach to clearly and instantly define your service or product in a way that is impossible to overlook.

  1. Compelling Content

Content that is appealing and engaging is one of the most important parts of a good web design. Speak the language of your target market and make it simple for the audience to understand your brand – who and what you are and what you can do for them. 

Your branding content will have a long-term impact on your success, therefore picking the correct corporate logo and tagline is crucial.

Also, when it comes to webpage text, less is more. Because the idea is to encourage visitors to interact with your store, too much content can lower your conversion rate. On a home page, no one likes to read long texts. Get them excited and interested first, then teach them later.

  1. Implement Good SEO

You’ll have a higher chance of attracting potential clients if your website is optimised for search engines. Conduct keyword research to determine which keywords consumers uses to find what you sell online and incorporate those keywords into your titles, tags, and content.

Search engines will rank your website higher in search results if you use the latest SEO strategies. Potential clients will be able to locate your brand easier during their search journey. If you don’t know how to do it yourself, an SEO expert can assist you.

  1. Don’t Be Too ‘Salesy’

A pushy marketer is hated by the majority of users. It can appear unprofessional and untrustworthy if your homepage is crowded with various promotional messages. Look for ‘salesy’ content on your homepage that competes for a visitor’s attention.

You must also indicate that you understand your target audience’s concerns and provide appropriate answers to help them. Consider how your products and services fit in with the major concerns and challenges your target audience is facing.

Instead of simply pitching your latest product, you’d gain a better relationship with your audience by satisfying their wants and needs.

  1. Use Effective Call-to-Action Buttons

Strategically arrange call-to-action buttons to boost click-through rates and conversions. Call-to-action buttons help with site navigation and contribute to a fantastic web design when appropriately positioned on your webpage. 

It’s worthwhile to devote some effort to determining the ideal location for these vital links. Test it and make adjustments to call-to-action placement based on your results.

Even minor adjustments can have a considerable impact on your conversion rates. Call-to-action buttons must be obvious and stand out in a way that lures user involvement, whether they go for more information, fill out online or contact forms, or make a product purchase.

  1. Ready for Mobile Sales

Have you ever tried your website on various screens? How does it appear? Your website will run well on any device if it has a responsive design. Year after year, mobile browsing continues to grow at a rapid pace. Don’t risk losing sales because your website isn’t compatible with the latest mobile devices.

  1. Keep it Updated

Check your site for obsolete information and broken links regularly, and add new content as needed. Make sure that broken links are redirected to relevant places on your website. Directing customers to pages with content they weren’t looking for is a bad user experience.

Your Trusted Web Designer in Sydney

If you follow the above suggestions, you’ll have a website that your customers will appreciate and revisit frequently. These will help you in improving the appearance of your website as well as attracting potential customers.

ZipZipe, a Sydney-based digital internet marketing service provider, will be happy to help you with your website’s needs. Our web design experts build strategies that are relevant to your objectives. Request for a strategy talk today!

Because we are! Find out just how far we can take your brand.

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