Aussie Made Skincare
How Arish Skincare Used Branding Design to Succeed in the Beauty Industry
Industry Skincare, beauty
Arish is a startup skincare brand using pure ingredients, all sourced right here in Australia. The premium quality and natural personality of the brand fit right in with the shifting beauty industry, with trends turning towards skincare which felt less artificial and “chemically”. The brand was a fresh startup, and it only had its core product. Although this was a great start and an essential building block, there was a lot more that needed to be done to get a solid foundation. The brand didn’t have a logo, product packaging design, website, backstory, or identity.
As part of the creation process of the brand, our first task was to create the client’s identity. We used their hero product as inspiration, which featured the native Australian ingredient of Kakadu plum. With this, our team created a personality that reflected the beauty of nature and the nourishment possible with natural skincare. Using this as the core inspiration for the rest of the brand, we turned to the visual identity.
Taking notes both from the Australian landscape and the Kakadu plum itself, we created a visual identity with a colour palette that was light, earthy and playful all at the same time. Next was the logo, which was kept simple yet sophisticated. This then carried over to the packaging design, which followed the market preferences of a more minimalistic and clean aesthetic.
With the visuals done, we then focused on translating the personality into words. Our expert copywriters put together copywriting for their website and packaging which emphasised their natural and wholesome personality. Along with it was a translation of the brand identity into a cohesive brand backstory with a powerful mission and vision statement.
After everything was in place, the brand successfully launched, and we integrated it with both organic social media posts and a social media influencer campaign. Our social media team organised influencers to attend a brand launch event, where they could get an exclusive first look and experience of the products. This was combined with organic posts that were organised into specific colour themes, which further emphasised the identity of the client.
With the launch of their products, the startup brand went from only having a bare product to having a clear and complete identity that people loved and trusted. The brand was able to win over customers with its values, which further helped with the adoption of brand ambassadors in the online social media space.
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