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Remodelling a bathroom supplier’s digital marketing strategy.

Case Study Overview

Case Study Snapshot

  • Our client is one of Australia’s most prominent suppliers of high quality yet affordable bathroom fittings and fixtures.
  • The company approached our team at ZipZipe looking for a reliable partner to help manage their rapidly scaling digital marketing strategy.
  • Over the 18 months that followed, we provided comprehensive digital marketing management allowing our client to experience an incredible spike in their organic traffic, as well as a significant growth in their digital presence.
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The Challenge

A growing bathroom supplier looking to get a hold of their digital marketing.

The bathroom supply business is ultra-competitive, with over 900 businesses jostling for market share in Australia alone. The client asked us to help them not only solidify their own share of their market but to beat their competitors and gain more. They also asked us to acquire brand new customers and help them retain their existing clientbase. A challenge as ambitious as this required a comprehensive digital marketing strategy which required creativity and a strong focus on performance.

The Solution

01. Web design

Kicking off a full-scale digital marketing strategy with a new website.

After talking and planning with the client, we decided to utilise a multi-pronged approach to help them reach their goals: a brand new eCommerce website, a rehaul of their social media strategy, paid search ads and a refreshed SEO campaign.

The foundation for any good eCommerce business is a well-designed, functional website. Our web designers rehauled their existing website to improve site architecture and user experience, employing effective use of white space, updated images and copy, and a smoother shopping experience. The end result was a website that ran as sleekly and smoothly as their own bathroom products.

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02. Social Content Creation

Refreshing their social media profiles.

Once a new website was in place, we took to social media to promote the client’s range of products and services. Our team took control of their organic social media, refreshing and creating a consistent theme of elegance and beauty and developing a content calendar to writing captions and publishing them on different platforms.

03. Paid Social Media

Skyrocket Paid Social Media Campaigns.

Not only did we create content for their organic social media platforms, but we also created new content as paid ads on Facebook and Instagram, further enhancing their exposure to their audience.

04. Blog Posts

Accelerating our client's rise in search engine results.

To help the client grow their customer base and increase their revenue, we turned to the power of SEO.

Our SEO campaign revolved around an extensive SEO blog strategy. This strategy involved the weekly creation of SEO articles based on relevant and high-quality keywords that would attract traffic in a long term – such as ‘best bathroom styles’ and ‘types of showers’. To house these blogs, we designed a site for the client, so readers could find every piece of content in one place.

05. Google Ads

Make a Remarkable Impact on Google Ads Marketing

To attract even more traffic to their site, we created a full Google Ads campaign. The campaign featured a range of Google Display Ads in different formats, each developed by our designers and copywriters to call users to click and browse the client’s website.

Case Study Wrap Up

A fully renovated digital marketing strategy that performs to this day.

We tore down the client’s old digital marketing strategy and rebuilt it into one that creates brand awareness, attracts traffic and generates conversions for the business to this day. Our work has helped our clients reach new heights, and they’re not the only ones happy – we’ve loved our partnership with MyHomeware, essentially acting as their in-house marketing team!

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