Packaging Design
Client
Real Estate Agency
Branding Design Helped Mygrowth Property Reach their Growth Goals
Industry Property
Services
Brand design
The Challenge
Mygrowth Property approached us to create their new real estate agency brand from the ground up. Having worked in the industry for a number of decades, the founder wanted to create a real estate agency that was different from the rest, offering advice and service that was not only accurate but also honest. The client needed someone to help them with their branding design as a whole, from the creation of their logo and business cards to letterheads, flyers, posters and much more. With no experience in this field, they needed someone with real expertise to advise and guide them through the process.
Strategy
To tackle this challenge, we created a proposal with multiple options and gave a step-by-step walkthrough of the branding process. We started with creating a visual identity and brand book for them to use across their business material, with multiple options for colour palettes that represented luxury and sophistication. We then designed their logo by using three elements; the G from their name for growth, an up arrow to further represent and emphasise increasing growth and finally, integrated a sparkly copper coin design to represent an investment.
Ultimately, the client finally became equipped with a unique foundation on them to build the rest of their branding. From a recognisable and on-brand logo to core business items like business cards and even promotional flyer templates for printing companies, they were now ready to start the “Growth” of their brand.
The Solution
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