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Formulating a naturally stunning skincare brand.

Case Study Overview

Case Study Snapshot

  • Hanavie is a brand new Australian skincare brand. They’ve focused on providing effective skin products made completely from all-natural Australian ingredients.
  • The skincare industry is incredibly competitive with new competitors seemingly appearing overnight.
  • We worked with Hanavie to build a memorable and recognisable brand from the ground up, helping them develop a unique brand voice, creating their product packaging and building an online presence with a new website.
Join in on the success!

Give us 30 minutes of your time and we’ll show you how we can deliver results that move your business forward.

Join in on the success!

Give us 30 minutes of your time and we’ll show you how we can deliver results that move your business forward.

The Challenge

How to create a natural skincare brand that stands tall above the rest.

Creating a new brand is no easy task, even more so in the ultra competitive Australian skincare industry. However, that was the exact challenge new skincare business Hanavie approached us with. The goal was to create not only a stunning brand visual identity that aligned with their company, but also to put that image into action with bespoke product packaging mockups and a brand new website.

The Solution

01. Branding design

Putting together the building blocks of a successful brand.

In order for our team to create a memorable and unforgettable brand identity for Hanavie, we needed to understand who they truly were as a brand. After multiple interviews and planning sessions we pinpointed several aspects of their business that we could build around.

Hanavie’s line of skincare products primarily use all natural ingredients so our design team aimed to put together a style guide that captured the very floralsame essence. The new colour palette featured a mix of strong, earthy shades and soft, floral tones, while a clear and distinguishable typography was chosen.

With a style guide in place, we helped our client to visualise their new brand image through highly detailed mockups of potential product packaging, covering everything from bottle designs to on-the-shelf packaging boxes. We also created potential marketing asset designs in the form of posters, signs and stickers – further examples of the new Hanavie brand in the real world.

Get the same amazing results.

We’ll show you exactly how we can do it for your brand. Get your free consultation with one of our experts today!

Get the same amazing results.

We’ll show you exactly how we can do it for your brand. Get your free consultation with one of our experts today!

02. Web Design

Showing off the Hanavie brand with a new website.

With a successful brand and style guide on hand, we needed a way to show it off to the world. The best way to do that is with a brand new website. Our team of web designers and developers took the style guide we had developed for Hanavie and put it into a smooth and sleek digital space. Strong UI was a focus – we wanted visitors to easily understand the product offering, what ingredients were in each bottle and what effect they would have on the user’s skin. Informative copy was written, however, we still needed stunning images to help potential customers see the product in action.

03. Photo Shooting

Capturing Hanavie’s product offering with pristine product photography.

To complete the new Hanavie website, we needed compelling product images. These images would not only be used as banner images or website product photos, they would also be used on Hanavie’s social media platforms as well. With the help of one of our partner photographers, we set aside an entire day for the Hanavie photoshoot, taking photos that followed the brand style guide we had created. Once taken, they were edited and sent to our team for further use.

Case Study Wrap Up

A beautiful skincare brand blooms.

Our work with Hanavie helped them establish a foothold in a competitive skincare industry. We created a brand that completely revolved around their natural company values, ingredients and manufacturing process, and helped set up a dedicated website with beautiful images to help the Hanavie brand bloom.

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Want to experience the same success and growth as Hanavie? Get your free 30 min consultation!

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