Smooth, sleek, successful digital marketing.
RELX is one of the biggest vape brands in Australia, with a range of e-cigarettes designed for smooth and subtle vaping. When they approached us to help them step up their digital marketing, it was a unique challenge that we were definitely up for.
After sitting down with the RELX team, we saw an opportunity to upgrade their website with a new design, implement a new SEO strategy and improve their Instagram marketing strategy.
We rehauled their website, trading their old, clunky designs for a sleek layout that matched the smoothness of RELX’s vapes. Clean designs, bold colours and vivid images and writing were all implemented to invoke an image of smooth coolness.
We also decided to inject SEO into their overall strategy to help the new website rank well on Google. This was done through keyword research and keyword-laden website copy, and a new blog site which featured valuable articles made for both customers and search engines.
Finally, we took full ownership of their Instagram profile, creating content, deciding on posting times and hashtags, in order to create a new presence on social media and bolster their overall digital marketing efforts.