{"id":14412,"date":"2022-04-13T07:33:17","date_gmt":"2022-04-13T07:33:17","guid":{"rendered":"https:\/\/www.zipzipe.com\/?p=14412"},"modified":"2022-09-22T20:54:12","modified_gmt":"2022-09-22T10:54:12","slug":"what-is-email-marketing","status":"publish","type":"post","link":"https:\/\/www.zipzipe.com\/cn\/faq\/what-is-email-marketing\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff1f \u4e00\u7bc7\u89e3\u6790\uff01"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u4ec0\u4e48\u662f\u7535\u5b50\u90ae\u4ef6\u8425\u9500 \u2013 \u5b83\u5728\u5982\u4eca\u4ecd\u7136\u6709\u4f5c\u7528\u5417\uff1f \u5982\u679c\u60a8\u8ba4\u4e3a\u4eba\u4eec\u5df2\u7ecf\u4e0d\u518d\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u4e86\uff0c\u90a3\u4e48\u60a8\u5c31\u5927\u9519\u7279\u9519\u4e86\uff01\u5b9e\u9645\u4e0a\uff0c\u6839\u636e\u6570\u636e\u8868\u660e\uff0c\u76f4\u52302020\u5e74\u670940\u4ebf\u4eba\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\uff0c\u57282025\u5e74<a 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class=\"wp-block-list\"><li>\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6<\/li><li>\u63a8\u5e7f\u60a8\u7684\u5185\u5bb9<\/li><li>\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237<\/li><li>\u63d0\u5347\u7f51\u9875\u8bbf\u95ee\u91cf<\/li><li>\u4e0e\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u5e76\u5efa\u7acb\u5173\u7cfb<\/li><li>\u63d0\u9ad8\u5ba2\u6237\u5fe0\u8bda\u5ea6<\/li><li>\u9500\u552e\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u7136\uff0c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u53ef\u4ee5\u5e2e\u52a9\u60a8\u589e\u52a0\u6536\u5165\u5e76\u4e3a\u60a8\u7684\u4f01\u4e1a\u5e26\u6765\u5229\u6da6\u3002 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class=\"wp-block-paragraph\">\u4efb\u4f55\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7b56\u7565\u7684\u7b2c\u4e00\u6b65\u662f\u5efa\u7acb\u60a8\u4f01\u4e1a\u7684\u8054\u7cfb\u4eba\u5217\u8868\uff0c\u8fd9\u662f\u56e0\u4e3a\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u9700\u8981\u53d1\u9001\u7ed9\u67d0\u4e9b\u5ba2\u6237\u7fa4\u4f53\uff01\u6709\u5f88\u591a\u65b9\u5f0f\u83b7\u5f97\u7535\u5b50\u90ae\u4ef6\u548c\u5efa\u7acb\u8be5\u5217\u8868\uff0c\u4f46\u662f\u6700\u597d\u7684\u65b9\u6cd5\u4e4b\u4e00\u662f\u4f7f\u7528\u5f15\u8bf1\u78c1\u94c1\uff08Lead Magnet\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lead-magnet\">\u5f15\u8bf1\u78c1\u94c1\uff08Lead Magnet\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f15\u8bf1\u78c1\u94c1\u7684\u610f\u601d\u662f\u80fd\u5438\u5f15\u5ba2\u6237\u7684\u78c1\u94c1\uff0c\u5c06\u5ba2\u6237\u5438\u5f15\u5230\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5217\u8868\u4e2d\u3002\u5b83\u4eec\u901a\u5e38\u662f\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u4e1c\u897f\u548c\u7269\u54c1\u4e0e\u6d88\u8d39\u8005\u8fdb\u884c\u4ea4\u6362\uff0c\u4ece\u800c\u80fd\u591f\u4ea4\u6362\u5230\u5ba2\u6237\u7684\u7535\u5b50\u90ae\u7bb1\u3002\u8fd9\u4e9b\u53ef\u4ee5\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4fe1\u606f\u56fe\u8868<\/li><li>\u8303\u672c\/\u6a21\u7248<\/li><li>\u8bfe\u7a0b<\/li><li>\u7535\u5b50\u4e66<\/li><li>\u62a5\u544a\u4e66<\/li><li>\u5907\u5fd8\u5355<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bf7\u8bb0\u4f4f\u6700\u5173\u952e\u7684\u4e00\u70b9\u662f\u60a8\u7684\u5f15\u8bf1\u78c1\u94c1\u5bf9\u5ba2\u6237\u662f\u5177\u6709\u5438\u5f15\u529b\u548c\u76f8\u5173\u6027\u7684\uff0c\u5e76\u4e14\u80fd\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4ef7\u503c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-opt-in-forms\">\u9009\u62e9\u52a0\u5165\u8868\u683c\uff08Opt-in forms\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9009\u62e9\u52a0\u5165\u8868\u683c\u662f\u5c06\u60a8\u4f01\u4e1a\u7684\u6f5c\u5728\u5ba2\u6237\u5b9e\u9645\u6dfb\u52a0\u5230\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5217\u8868\u4e2d\u7684\u4e00\u79cd\u65b9\u5f0f\u3002 \u52a0\u5165\u8868\u683c\u53ef\u4ee5\u662f\u5728\u60a8\u7f51\u7ad9\u4e0a\u7684\u767b\u5f55\u9875\u9762\uff0c\u4e5f\u53ef\u4ee5\u662f\u51e0\u79d2\u949f\u540e\u663e\u793a\u5728\u4e3b\u9875\u4e0a\u7684\u5f39\u51fa\u7a97\u53e3\u3002 \u65e0\u8bba\u662f\u54ea\u79cd\u65b9\u5f0f\uff0c\u4ee5\u4e0b\u90fd\u662f\u521b\u5efa\u5177\u6709\u5438\u5f15\u529b\u7684\u9009\u62e9\u52a0\u5165\u8868\u683c\u7684\u4e00\u4e9b\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4f7f\u7528\u5f15\u4eba\u6ce8\u76ee\u7684\u6709\u5438\u5f15\u529b\u7684\u6807\u9898<\/li><li>\u4f7f\u7528\u76f8\u5173\u4e14\u6709\u8bf4\u670d\u529b\u7684\u526f\u672c<\/li><li>\u4fdd\u6301\u8868\u683c\u7b80\u5355\uff0c\u51e0\u4e4e\u6ca1\u6709\u8fc7\u591a\u7684\u8981\u6c42<\/li><\/ul>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/cdn-abpeb.nitrocdn.com\/KplkaogbLnamcJQruoJyTyNEtrDqAJTm\/assets\/static\/optimized\/rev-ee87c18\/wp-content\/uploads\/2021\/06\/opt-in-forms-1024x475.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.upworthy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Upworthy<\/a>\u9489\u7262\u4e86\u4e09\u4e2a\u952e\uff0c\u8fd9\u4e9b\u662f\u5f62\u6210\u5438\u5f15\u4eba\u7684\u52a0\u5165\u5f62\u5f0f<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h--2\">\u7b2c\u4e8c\u6b65\uff1a\u53d1\u9001\u7535\u5b50\u90ae\u4ef6<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u60a8\u73b0\u5728\u7684\u8054\u7cfb\u4eba\u5217\u8868\u4e2d\u6709\u4e00\u5b9a\u91cf\u7684\u5ba2\u6237\u7fa4\u4f53\uff0c\u662f\u65f6\u5019\u5c06\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u7ed9\u4ed6\u4eec\u4e86\uff01\u6709\u6548\u5730\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u5305\u542b\u4e86\u5f88\u591a\u7684\u65b9\u9762\uff0c\u6211\u4eec\u5c06\u5728\u4e0b\u9762\u8be6\u7ec6\u5730\u4ecb\u7ecd\u5176\u4e2d\u7684\u4e00\u4e9b\u5185\u5bb9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-esp\">\u9009\u62e9\u4e00\u4e2aESP<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u62e5\u6709\u7535\u5b50\u90ae\u4ef6\u670d\u52a1\u7684\u63d0\u4f9b\u5546\uff08ESP\uff09\u548c\u5e02\u573a\u8425\u9500\u5de5\u5177\u5c06\u6781\u5927\u5730\u5e2e\u52a9\u60a8\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u3002 \u5927\u591a\u6570ESP\u5177\u6709\u76f8\u540c\u7684\u529f\u80fd\uff0c\u4f8b\u5982\u5185\u7f6e\u7684\u7535\u5b50\u90ae\u4ef6\u6784\u5efa\u5668\u3001\u81ea\u52a8\u5316\u5de5\u5177\u548c\u5206\u6bb5\u529f\u80fd\uff0c\u4f46\u4e0d\u540c\u7684ESP\u53ef\u80fd\u6bd4\u5176\u4ed6\u529f\u80fd\u8981\u505a\u5f97\u66f4\u597d\u3002 \u8bf7\u786e\u5b9a\u60a8\u7684ESP\u4e2d\u6700\u9700\u8981\u7684\u662f\u4ec0\u4e48\uff0c\u518d\u5bfb\u627e\u6700\u9002\u5408\u60a8\u7684\u9700\u6c42\u7684\u4e1c\u897f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h--3\">\u7ec6\u5206<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u60a8\u53ef\u4ee5\u5c06\u76f8\u540c\u7684\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u5230\u7535\u5b50\u90ae\u4ef6\u5217\u8868\u4e2d\u7684\u6240\u6709\u8054\u7cfb\u4eba\uff0c\u4f46\u662f\u4e3a\u4e86\u83b7\u5f97\u6700\u4f73\u6548\u679c\uff0c\u60a8\u5e94\u8be5\u5c06\u5176\u5206\u7c7b\u4e3a\u4e0d\u540c\u7684\u7ec6\u5206\u3002 \u4e3a\u4ec0\u4e48\u8fd9\u4e9b\u76f8\u5f53\u91cd\u8981\uff1f \u56e0\u4e3a\u901a\u8fc7\u7ec6\u5206\u53d7\u4f17\u7fa4\u4f53\uff0c\u60a8\u53ef\u4ee5\u53d1\u9001\u66f4\u5177\u6709\u76f8\u5173\u6027\u548c\u66f4\u6709\u9488\u5bf9\u6027\u7684\u7535\u5b50\u90ae\u4ef6\u5230\u6700\u5173\u952e\u7684\u5ba2\u6237\u90ae\u7bb1\uff0c\u4f7f\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u79ef\u6781\u54cd\u5e94\u60a8\u7684\u6d88\u606f\u3002 \u7ec6\u5206\u7535\u5b50\u90ae\u4ef6\u5b9e\u9645\u4e0a\u4ea7\u751f\u4e86\u6240\u6709\u7535\u5b50\u90ae\u4ef6\u8425\u9500<a href=\"https:\/\/dma.org.uk\/uploads\/ckeditor\/National-client-email-2015.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u6536\u5165\u5229\u6da6\u7684\u4e00\u534a\u4ee5\u4e0a<\/a>\uff01<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u60a8\u53ef\u4ee5\u6839\u636e\u4ee5\u4e0b\u5185\u5bb9\u5bf9\u53d7\u4f17\u7fa4\u4f53\u8fdb\u884c\u7ec6\u5206\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4eba\u53e3\u7edf\u8ba1\u7279\u5f81<\/li><li>\u5730\u70b9<\/li><li>\u6ce8\u518c\u6765\u6e90<\/li><li>\u751f\u547d\u5468\u671f\u9636\u6bb5<\/li><li>\u5174\u8da3\u548c\u7231\u597d<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ece\u8fd9\u91cc\u60a8\u53ef\u4ee5\u5b9a\u5236\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\uff0c\u4ee5\u4f7f\u7528\u4e0d\u540c\u7684\u6587\u6848\u6216\u56fe\u50cf\u76f4\u63a5\u4e0e\u8be5\u53d7\u4f17\u7fa4\u4f53\u8fdb\u884c\u4ea4\u8c08\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h--4\">\u7535\u5b50\u90ae\u4ef6\u8bbe\u8ba1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5236\u4f5c\u6709\u6548\u7684\u7535\u5b50\u90ae\u4ef6\u65f6\uff0c\u60a8\u9700\u8981\u7262\u8bb0\u4e00\u4e9b\u5173\u952e\u8981\u7d20\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u6587\u6848<\/strong>\uff1a\u60a8\u7684\u6587\u6848\u4f20\u8fbe\u4e86\u60a8\u60f3\u8868\u8fbe\u7684\u4fe1\u606f\u3002 \u5b83\u9700\u8981\u5185\u5bb9\u4e30\u5bcc\uff0c\u5f15\u4eba\u5165\u80dc\uff0c\u76f4\u622a\u4e86\u5f53\u5e76\u4e0e\u8bfb\u8005\u4ea7\u751f\u5171\u9e23\u3002<\/li><li><strong>\u56fe\u7247<\/strong>\uff1a\u9009\u62e9\u4e0d\u4ec5\u4ec5\u662f\u6709\u5173\u8054\u4e14\u5438\u5f15\u4eba\u7684\u56fe\u7247\uff0c\u800c\u4e14\u8fd8\u8981\u9488\u5bf9\u6240\u6709\u8bbe\u5907\u8fdb\u884c\u4f18\u5316\u3002<\/li><li><strong>CTA<\/strong>\uff1a\u60a8\u7684\u53f7\u53ec\u6027\u7528\u8bed\u5e94\u8be5\u660e\u663e\u653e\u5927\uff0c\u6e05\u6670\uff0c\u5e76\u8ba9\u8bfb\u8005\u51c6\u786e\u5730\u4e86\u89e3\u5b83\u662f\u6240\u8bf4\u7684\u90a3\u6837\u3002<\/li><li><strong>\u54cd\u5e94\u901f\u5ea6<\/strong>\uff1a<a href=\"https:\/\/www.superoffice.com\/blog\/email-open-rates\/#:~:text=Today%2C%2081%25%20of%20all%20emails,80%25%20delete%20the%20email%20immediately!\" target=\"_blank\" rel=\"noreferrer noopener\">81\uff05\u7684\u7535\u5b50\u90ae\u4ef6\u662f\u901a\u8fc7\u79fb\u52a8\u8bbe\u5907\u9605\u8bfb\u7684<\/a>\uff0c\u8fd9\u610f\u5473\u7740\u60a8\u9700\u8981\u9488\u5bf9\u5b83\u4eec\u8fdb\u884c\u9002\u5f53\u7684\u4f18\u5316\uff01<\/li><li><strong>\u4e2a\u6027\u5316<\/strong>\uff1a\u6784\u5efa\u7535\u5b50\u90ae\u4ef6\u65f6\u4f7f\u7528\u4e2a\u6027\u5316\u53ef\u4ee5\u5e2e\u52a9\u4ed6\u4eec\u611f\u5230\u66f4\u771f\u5b9e\uff0c\u66f4\u4eba\u6027\u5316\u3002 \u4f7f\u7528\u98ce\u5ea6\u7fe9\u7fe9\u7684\u8bed\u8a00\u5e76\u5305\u62ec\u4e86\u5b83\u7684\u540d\u5b57\u3002<\/li><\/ul>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/cdn-abpeb.nitrocdn.com\/KplkaogbLnamcJQruoJyTyNEtrDqAJTm\/assets\/static\/optimized\/rev-ee87c18\/wp-content\/uploads\/2021\/06\/personalisation-email-860x1024.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/airtable.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Airtable<\/a>\u4f7f\u7528\u4e2a\u6027\u5316\u8bbe\u7f6e\u4f7f\u5f97\u7535\u5b50\u90ae\u4ef6\u542c\u8d77\u6765\u50cf\u662f\u4e3aMatt\u4e13\u95e8\u5236\u4f5c\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h--5\">\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u63d0\u793a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u63d0\u793a\u5c06\u5e2e\u52a9\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u662f\u88ab\u5ba2\u6237\u6253\u5f00\u548c\u9605\u8bfb\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u4e3b\u9898\u884c\uff1a<\/strong>\u60a8\u7684\u4e3b\u9898\u884c\u662f\u9020\u5c31\u60a8\u7535\u5b50\u90ae\u4ef6\u7684\u5173\u952e\u3002 \u6709\u5438\u5f15\u529b\u4e14\u6e05\u6670\u7684\u4e3b\u9898\u884c\u5c06\u80fd\u591f\u5438\u5f15\u4eba\u4eec\u6253\u5f00\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u3002<\/li><li><strong>\u9884\u89c8\u6587\u672c\uff1a<\/strong>\u4f7f\u7528\u4ee4\u4eba\u4fe1\u670d\u7684\u8bed\u8a00\u6765\u64b0\u5199\u7535\u5b50\u90ae\u4ef6\u5185\u5bb9\u7684\u9884\u89c8\u6587\u672c\uff0c\u53ef\u8fdb\u4e00\u6b65\u63d0\u9ad8\u90ae\u4ef6\u7684\u6253\u5f00\u7387\u3002<\/li><li><strong>\u65f6\u95f4\u5b89\u6392\uff1a<\/strong>\u8bf7\u9009\u62e9\u5728\u89c2\u4f17\u6700\u6709\u53ef\u80fd\u9605\u8bfb\u7535\u5b50\u90ae\u4ef6\u65f6\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u3002 \u5728\u9002\u5f53\u7684\u65f6\u95f4\u53ef\u4ee5\u901a\u8fc7\u4e00\u4e9b<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/09\/04\/best-time-to-send-email-campaign\" target=\"_blank\" rel=\"noreferrer noopener\">\u7814\u7a76<\/a>\u6216\u6d4b\u8bd5\u6765\u786e\u5b9a\u6700\u4f73\u65f6\u95f4\u3002<\/li><\/ul>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/cdn-abpeb.nitrocdn.com\/KplkaogbLnamcJQruoJyTyNEtrDqAJTm\/assets\/static\/optimized\/rev-ee87c18\/wp-content\/uploads\/2021\/06\/email-result-for-different-day-time-1024x294.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u6839\u636e<\/em><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Campaign Monitor<\/em><\/a><em>\uff0c\u4e0d\u540c\u7684\u65e5\u5b50\u6bd4\u5176\u4ed6\u7684\u65e5\u5b50\u66f4\u597d\u5730\u53d1\u9001\u7535\u5b50\u90ae\u4ef6<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h--6\">\u81ea\u52a8\u5316\u4e0e\u5ba2\u6237\u4e4b\u65c5<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea\u52a8\u5316\u4f7f\u60a8\u53ef\u4ee5\u6839\u636e\u65f6\u95f4\u6216\u81ea\u52a8\u64cd\u4f5c\u5c06\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u7ed9\u8ba2\u9605\u8005\u3002 \u5b83\u4eec\u4e0d\u4ec5\u4e3a\u60a8\u8282\u7701\u4e86\u5f88\u591a\u5de5\u4f5c\uff0c\u8fd8\u786e\u4fdd\u60a8\u4e0d\u4f1a\u9519\u8fc7\u83b7\u5f97\u6f5c\u5728\u5ba2\u6237\uff0c\u9500\u552e\u548c\u6536\u5165\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea\u52a8\u5316\u53ef\u4ee5\u5f88\u7b80\u5355\uff0c\u5c31\u50cf\u4e00\u7cfb\u5217\u9488\u5bf9\u67d0\u4e00\u4e2a\u7279\u5b9a\u52a8\u4f5c\uff08\u4f8b\u5982\u6ce8\u518c\uff09\u53d1\u9001\u7684\u7535\u5b50\u90ae\u4ef6\u4e00\u6837\uff0c\u4e5f\u53ef\u4ee5\u662f\u590d\u6742\u7684\u65c5\u7a0b\uff0c\u5b83\u4eec\u53ef\u4ee5\u6839\u636e\u4e0d\u540c\u7684\u6807\u51c6\u548c\u9009\u62e9\u662f\u5426\u6267\u884c\u52a8\u4f5c\u3002 \u4e00\u4e9b\u5e38\u89c1\u7684\u81ea\u52a8\u5316\u793a\u4f8b\u5305\u62ec<a href=\"https:\/\/blog.zipzipe.com\/marketing\/cart-abandonment\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5e9f\u5f03\u7684\u8d2d\u7269\u8f66<\/a>\uff0c\u5982\u679c\u6d88\u8d39\u8005\u5728\u8d2d\u7269\u8f66\u4e2d\u7559\u4e0b\u4e1c\u897f\uff0c\u4ed6\u4eec\u4f1a\u81ea\u52a8\u5411\u6d88\u8d39\u8005\u5176\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u3002<\/p>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/cdn-abpeb.nitrocdn.com\/KplkaogbLnamcJQruoJyTyNEtrDqAJTm\/assets\/static\/optimized\/rev-ee87c18\/wp-content\/uploads\/2021\/06\/Automations-Customer-Journeys-1024x319.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7535\u5b50\u90ae\u4ef6\u81ea\u52a8\u5316\u7684\u4e00\u4e2a\u793a\u4f8b<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h--7\">\u7b2c\u4e09\u6b65\uff1a\u7535\u5b50\u90ae\u4ef6\u5408\u89c4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u60a8\u9664\u4e86\u8981\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u7ed9\u8054\u7cfb\u4eba\u7535\u5b50\u90ae\u4ef6\u5916\uff0c\u8fd9\u91cc\u8fd8\u6709\u4e00\u4e9b\u89c4\u7ae0\u5236\u5ea6\u60a8\u9700\u8981\u4fdd\u62a4\u60a8\u8054\u7cfb\u4eba\u7684\u4fe1\u606f\u548c\u9690\u79c1\u3002 \u9664\u6b64\u4e4b\u5916\uff0c\u60a8\u6240\u6709\u7684\u7535\u5b50\u90ae\u4ef6\u8fd8\u9700\u8981\u9075\u5b88\u5783\u573e\u90ae\u4ef6\u6cd5\u5f8b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6fb3\u5927\u5229\u4e9a\uff0c\u300a&nbsp;<a href=\"https:\/\/www.acma.gov.au\/avoid-sending-spam\" target=\"_blank\" rel=\"noreferrer noopener\">2003\u5e74\u5783\u573e\u90ae\u4ef6\u6cd5<\/a>\u300b\u6982\u8ff0\u4e86\u53d1\u9001\u672a\u7ecf\u8bf7\u6c42\u7684\u7535\u5b50\u90ae\u4ef6\u662f\u975e\u6cd5\u7684\u3002 \u53d1\u9001\u5e02\u573a\u8425\u9500\u7535\u5b50\u90ae\u4ef6\u65f6\u5fc5\u987b\u6ee1\u8db3\u4e09\u4e2a\u8981\u6c42\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u6536\u4ef6\u4eba\u5fc5\u987b\u540c\u610f\uff0c\u60a8\u624d\u80fd\u7ed9\u5b83\u4eec\u53d1\u9001\u90ae\u4ef6<\/li><li>\u60a8\u5fc5\u987b\u63d0\u4f9b\u60a8\u7684\u4e1a\u52a1\u8054\u7cfb\u65b9\u5f0f\u7684\u6807\u8bc6<\/li><li>\u60a8\u5fc5\u987b\u63d0\u4f9b\u4e00\u4e2a\u6709\u6548\u7684\u9000\u8ba2\u94fe\u63a5\u3002<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u5426\u5219\uff0c\u8fd9\u5f88\u6709\u53ef\u80fd\u4f1a\u7ed9\u60a8\u548c\u60a8\u7684\u4f01\u4e1a\u5e26\u6765\u5de8\u989d\u7684\u7f5a\u6b3e\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h--8\">\u7b2c\u56db\u6b65\uff1a\u7535\u5b50\u90ae\u4ef6\u5206\u6790<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u60a8\u786e\u5b9a\u6240\u6709\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u60ef\u4f8b\u90fd\u7b26\u5408\u8981\u6c42\u4e4b\u540e\uff0c\u5c31\u53ef\u4ee5\u5f00\u59cb\u53d1\u9001\u5b83\u4eec\u5e76\u4e14\u8bc4\u4f30\u5176\u6548\u679c\u4e86\u3002 \u60a8\u53ef\u4ee5\u901a\u8fc7\u4e00\u4e9b\u5173\u952e\u6307\u6807\u6765\u8861\u91cf\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7b56\u7565\u7684\u6574\u4f53\u6548\u679c\uff0c\u7136\u540e\u5c06\u5176\u4e0e\u884c\u4e1a<a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5e73\u5747\u503c<\/a>\u8fdb\u884c\u6bd4\u8f83\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u6253\u5f00\u7387\uff08OR\uff09<\/strong>\uff1a\u8fd9\u662f\u6307\u60a8\u5728\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u4e2d\uff0c\u60a8\u7684\u6d88\u8d39\u8005\u6253\u5f00\u4e86\u591a\u5c11\u5c01\u7535\u5b50\u90ae\u4ef6\u3002 \u60a8\u7684\u4e3b\u9898\u884c\uff0c\u9884\u89c8\u6587\u672c\u548c\u65f6\u95f4\u5b89\u6392\u53ef\u80fd\u4f1a\u5f71\u54cd\u8fd9\u4e00\u70b9\u3002<\/li><li><strong>\u70b9\u51fb\u7387\uff08CTR\uff09<\/strong>\uff1a\u8fd9\u662f\u6307\u70b9\u51fb\u60a8\u7684CTA\u548c\u6309\u94ae\u7684\u7528\u6237\u6240\u5360\u7684\u767e\u5206\u6bd4\u3002 \u60a8\u53ef\u4ee5\u901a\u8fc7\u786e\u4fdd\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5185\u5bb9\u76f8\u5173\u5e76\u9f13\u52b1\u91c7\u53d6\u884c\u52a8\u6765\u6539\u5584\u6b64\u72b6\u51b5\u3002<\/li><li><strong>\u53d6\u6d88\u8ba2\u9605<\/strong>\uff1a\u8fd9\u662f\u6bcf\u4e2a\u4eba\u6700\u4e0d\u559c\u6b22\u7684\u6307\u6807\uff0c\u4f46\u5b9e\u9645\u4e0a\u5b83\u53ef\u80fd\u662f\u6700\u6709\u76ca\u7684\uff0c\u56e0\u4e3a\u60a8\u53ef\u4ee5\u6446\u8131\u4e0d\u611f\u5174\u8da3\u7684\u8054\u7cfb\u4eba\u3002 \u4f46\u662f\u5982\u679c\u53d6\u6d88\u8ba2\u9605\u7684\u6d88\u8d39\u8005\u8fc7\u591a\uff0c\u8bf7\u60a8\u8003\u8651\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u662f\u5426\u80fd\u591f\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u4e1c\u897f\u7ed9\u60a8\u7684\u6d88\u8d39\u8005\u3002<\/li><\/ul>\n\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/cdn-abpeb.nitrocdn.com\/KplkaogbLnamcJQruoJyTyNEtrDqAJTm\/assets\/static\/optimized\/rev-ee87c18\/wp-content\/uploads\/2021\/06\/email-marketing-report-dashboard-1024x554.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u62a5\u544a\u4eea\u8868\u677f\u7684\u793a\u4f8b\u3002 \u8bf7\u6ce8\u610f\uff0c\u5b83\u662f\u5982\u4f55\u663e\u793a\u6253\u5f00\u548c\u70b9\u51fb\u4ee5\u53ca\u5176\u4ed6\u6307\u6807\u3002&nbsp;<\/p>\n\n\n\n<p 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target=\"_blank\" rel=\"noreferrer noopener\">Zipzipe<\/a>\u5bfb\u6c42\u5e2e\u52a9\uff0c\u6211\u4eec\u4f1a\u4e3a\u60a8\u63d0\u4f9b<a href=\"https:\/\/www.zipzipe.com\/cn\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u514d\u8d39\u54a8\u8be2<\/a>\uff0c\u7ed9\u60a8\u4e00\u5bf9\u4e00\u7684\u5168\u65b9\u4f4d\u6307\u5bfc\uff01\u8bf7\u60a8\u8bb0\u4f4f\u7535\u5b50\u90ae\u4ef6\u662f\u4e24\u4e2a\u4eba\u4e4b\u95f4\u7684\u4e00\u79cd\u76f8\u4e92\u4ea4\u6d41\u7684\u4e00\u79cd\u5f62\u5f0f\u3002 \u56e0\u6b64\uff0c\u8bf7\u4fdd\u6301\u771f\u8bda\uff0c\u4e50\u4e8e\u52a9\u4eba\u4e14\u771f\u5b9e -\u2014\u2014 \u60a8\u7684\u542c\u4f17\u5bf9\u5176\u4f5c\u51fa\u76f8\u5bf9\u7684\u56de\u5e94\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u60f3\u8981\u9605\u8bfb\u66f4\u591a\u5173\u4e8e\u5e02\u573a\u8425\u9500\u7684\u6587\u7ae0\uff1f\u4e5f\u8bb8\u60a8\u6b63\u5728\u5bfb\u627e\u66f4\u5177\u4f53\u7684\u6280\u5de7\u6765\u63d0\u9ad8\u60a8\u7684\u5e02\u573a\u8425\u9500\u7b56\u7565\u3002 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