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Get Ahead of the Competition with PPC

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Find out how we can help you drive growth

—About PPC

How We Get the Most Out of Your Dollar

01.

Hit the Ground Running

With PPC marketing, you’ll quickly get off the ground and start getting results as soon as the campaign starts. Whether you’ve hit a plateau and are struggling to grow, or you want to get further ahead of your competition, we can help you do so.

02.

Audience Targeting

PPC’s ability to use laser-targeting gets your ads seen by the people you want. Whether it’s a certain age group, geographical location or a common interest, we’ll get your ads in front of the right people. Your ads will also get placed where your audience will see them such as YouTube, mobile apps and sites like eBay and Amazon.

03.

Extensive Keyword Research

Our team’s keyword research ensures that Google knows when and where to show your ad. We select keywords that align with your ads and are relevant to your audience. We’ll also track their performance and adjust your bids accordingly.

04.

The Right Campaign Type

Let us take care of deciding which campaign type is right for you and your business. We’ll use a combination of campaign types to bring you the most ROI, including display ads, search ads and remarketing.

05.

Copy and Landing Pages that Convert

The actual copy of your ad and the landing page that customers arrive after clicking is a key component of the PPC campaign. Our team writes copy that solves the intent of the searchers and creates stunning pages that convert traffic into leads and customers.

06.

A/B Testing

To get the best out of your campaign, PPC needs to be continually tracked, tested and tweaked. We’ll manage every facet of the campaign for its entire lifetime and make sure you’re continually getting results.

— Our approach

The Road to Successful PPC Marketing

Define

 

Defining goals, segmenting audiences, selecting campaign types and performing keyword research are integral parts of the process. They act almost as prerequisites and give us a clear understanding and direction for the campaign.

Implementation

 

We know where we’re going, so it’s time to get a move on! We create compelling copy to attract your audience and design a landing page that will convert them into customers. We also perform A/B testing to make sure that we’re consistently getting results.

Results

 

As we continue to tweak and adjust things in your campaign, you’ll start to see results and steps being made towards your initial goal – traffic will go up, leads will increase and conversions rise.

Case
Studies

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Let’s Start Growing Your Business

Let’s Start Growing Your Business

— FAQ about PPC

Frequently
Asked
Questions

What is PPC marketing?

Pay-per-click, more commonly known as PPC is a form of paid search advertising where you pay money to get your ads to the top of search engines such as Google. With PPC, you only pay money when someone clicks on one of your ads.

What is remarketing?

Remarketing is the strategy of showing ads to people who have previously taken action on one of your ads or visited your website. This is done by placing a cookie in the user’s browser. Remarketing can help users to engage with your business once again.

How much does PPC cost?

The cost of PPC will depend on how many customers you want to gain through the strategy. Spending $50 a day will net you some new customers, while $1000 will see a huge increase in conversions. It’s really up to you but if you give us a call, we can take a look at your current business status to give you a quote that will get you the most ROI.

What’s the difference between PPC and SEO?

PPC quickly brings you instant traffic, leads and conversions by creating targeted ads which cost you per click. SEO on the other hand focuses on optimising your website and building authority and trust to help rank you higher on search engine results.

Asking us which one you should use won’t get you a straightforward answer. Each one has its strengths and weaknesses and there are situations where you would favour one over the other. Don’t worry though, we’ll help you figure out which to use and if you need both SEO and PPC for your business.

Related Services You May Interested In…

Paid
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Search Engine
Optimisation (SEO)

Website
Development

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