Expand Your Reach with Paid Social
—About Paid Social
How We Maximise Your Social Media Content
Bespoke Consulting & Campaigns
When you work with us, we cater exactly to you. Our campaigns are 100% custom to you and your goals and objectives. Just starting out? Gaining new customers through demographic targeting could be for you. Getting a lot of traffic but not seeing conversions? Remarketing can help fix that. We’re able to identify and help you in every stage of the marketing funnel.
Target Your Audience
Your audience is our audience. No target market is too old, too far or too niche – we work to help you connect with your consumers. We build customer personas to help you understand who your audience are and what they want. We also map out their customer journey, allowing you to visualise how your audience interact with your brand and how we can improve it.
Content that Converts
Paid social ads work the best with stunning, captivating content. Our team of talented designers know just how to capture your desired audience while incorporating your own brand’s messaging and design into unique, bespoke creative content.
The Right Channels for You
Figuring out exactly which platform to focus your social ads on is an exhausting task. We take out the guesswork and provide you with insights on which channels your brand is most suited for. We give you stats such as each platforms’ usage rates, average CPC and impressions, to ultimately help you determine which channel is the best for you.
A successful paid social ads campaign isn’t guaranteed at launch – constant optimisation is a must to ensure results from start to finish. Our team does the heavy lifting and optimises your campaign as it runs by employing frequent A/B testing and regularly tweaking your audience targeting.
Results You Can See
Our goal is to get you the results and the return on investment you’re looking for. Whatever your goal may be, we strive to achieve it! At the end of your campaign we provide you with a thorough evaluation of it’s performance with clear data and actionable insights to help further grow your business.
Let’s Start Growing Your Business
Let’s Start Growing Your Business
— FAQ about Paid Social
What is paid social advertising?
Just as the name suggests, paid social advertising is social media advertising that is paid for or sponsored. By employing paid social advertising you allow your ads to reach a wider, yet more specific and focused sub-audience as opposed to organic social advertising. Examples of paid social advertising include pay-per-click ads, influencer generated content and display advertisements. With over 3 billion social media users around the globe, paid advertising is almost invaluable in helping your business to grow.
What is the difference between paid social advertising and organic social advertising?
Apart from the fact that paid social ads are paid for while organic social ads are not, there are a few distinct differences further separating the two. The ability to direct your ads towards a specific target audience is one of these. You can use segmentation to determine who your paid social ads are shown to, whether it’s based on their age, gender or geographical location. Paid social ads also allow you to maximise your creative content, helping you to generate leads, drive web traffic or boost engagement.
Paid social ads are able to feature dynamic content and are also able to be regularly tweaked and optimised, allowing for a greater ROI for your campaign. The scope of their impact is far greater than that of organic ads, reaching your desired audience more quickly, more frequently and more accurately.
Will you design social ad creatives for my brand?
If you are happy for us to do so, then yes! We are happy to design all social ad creative content based on what you’re looking for. We’ll also take into consideration any specific messaging or brand guidelines you may have to ensure consistency across all channels.
Which social media platform is best for advertising?
There isn’t one correct answer to this question as each social media platform has its own particular strengths and weaknesses. For example, Instagram has a relatively younger userbase and is more suited to on-the-spot advertising in a square or rectangular format. Facebook, on the other hand, is great at videos and banner ads while YouTube lends itself to longer, more highly produced video content. Which ones you choose to advertise on is very much dependent on your goals and objectives, but don’t worry, we’ll help you decide!
How much does it cost to advertise on social media?
The cost of paid social advertising is entirely up to you. How much are you willing to invest in gaining customers through social media? It’s a difficult question to answer, which is why our team of experts will help you determine just how much you should look to spend. We take everything from the size of your company to your ideal target audience into consideration when we recommend you a starting budget. But don’t worry, no matter how much you spend, our team will make magic happen and get you the most return on your investment.