{"id":16380,"date":"2021-05-19T13:03:32","date_gmt":"2021-05-19T03:03:32","guid":{"rendered":"https:\/\/www.zipzipe.com\/uncategorized-zh\/what-is-influencer-marketing\/"},"modified":"2022-09-22T20:45:35","modified_gmt":"2022-09-22T10:45:35","slug":"what-is-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.zipzipe.com\/zh\/faq\/what-is-influencer-marketing\/","title":{"rendered":"\u4ec0\u9ebc\u662f\u7db2\u7d05\u71df\u92b7?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-2023\">2023 \u6700\u65b0\u6307\u5357<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/stats-about-australian-instagram-users?__hstc=57894325.091f3c64b39f7c233fdca1708cce7cc6.1634018939425.1662966785527.1663020159492.251&amp;__hssc=57894325.18.1663020159492&amp;__hsfp=188017398\" target=\"_blank\" rel=\"noreferrer noopener\">1\u5343500\u842c<\/a>\u3002\u9019\u662f2023\u5e74\u6fb3\u5927\u5229\u4e9e\u76ee\u524d\u4f7f\u7528Instagram\u7684\u4eba\u6578\uff0c\u9019\u500b\u6578\u5b57\u7684\u589e\u9577\u4e0d\u6703\u5f88\u5feb\u505c\u6b62\u3002\u5c0d\u65bc\u6fb3\u5927\u5229\u4e9e\u4f01\u696d\u4f86\u8aaa\uff0c\u53ef\u4ee5\u5411\u592a\u591a\u7684\u4eba\u5c55\u793a\u7522\u54c1\u6216\u670d\u52d9\u4e86\uff01\u4f46\u4f60\u5982\u4f55\u4e0d\u50c5\u80fd\u63a5\u89f8\u5230\u6240\u6709\u9019\u4e9b\u4eba\uff0c\u9084\u80fd\u63a5\u89f8\u5230\u6700\u6709\u53ef\u80fd\u8207\u4f60\u7684\u54c1\u724c\u5c55\u958b\u4e92\u52d5\u7684\u4eba\u5462\uff1f\u7db2\u7d05\u71df\u92b7\u53ef\u80fd\u662f\u4f60\u6b63\u5728\u5c0b\u627e\u7684\uff01\u4ec0\u9ebc\u662f\u7db2\u7d05\u71df\u92b7\uff1f\u5f88\u9ad8\u8208\u4f60\u9019\u9ebc\u554f\uff01<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u672c\u6307\u5357\u4e2d\uff0c\u6211\u5011\u5c07\u6982\u8ff0\u7db2\u7d05\u71df\u92b7\u7684\u6240\u6709\u5167\u5bb9\u2013\u5b83\u662f\u4ec0\u9ebc\uff0c\u70ba\u4ec0\u9ebc\u8981\u9019\u6a23\u505a\uff0c\u4ee5\u53ca\u5982\u4f55\u958b\u59cb\u5275\u5efa\u4f60\u81ea\u5df1\u7684\u7db2\u7d05\u71df\u92b7\u7b56\u7565\u3002\u6240\u4ee5\u8acb\u7e7c\u7e8c\u95b1\u8b80\uff0c\u8b93\u6211\u5011\u6df1\u5165\u5230\u793e\u4ea4\u5a92\u9ad4\u8d85\u7d1a\u660e\u661f\u7684\u4e16\u754c\uff0c\u4e86\u89e3\u4ed6\u5011\u5982\u4f55\u5e6b\u52a9\u4f60\u63a5\u89f8\u5230\u4f60\u81ea\u5df1\u7121\u6cd5\u89f8\u53ca\u7684\u53d7\u773e\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\">\u4ec0\u9ebc\u662f\u7db2\u7d05\u71df\u92b7\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u56de\u7b54\u9019\u500b\u554f\u984c\u4e4b\u524d\uff0c\u6211\u5011\u9700\u8981\u5148\u554f\u53e6\u4e00\u500b\u554f\u984c\uff1a\u4ec0\u9ebc\u662f\u7db2\u7d05\uff1f\u7db2\u7d05\uff0c\u5c24\u5176\u662f\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u7db2\u7d05\uff0c\u662f\u6307\u90a3\u4e9b\u56e0\u5177\u6709\u7279\u5b9a\u9818\u57df\u7684\u5c08\u696d\u77e5\u8b58\u800c\u5efa\u7acb\u4e86\u6b0a\u5a01\u3001\u8072\u8b7d\u4e14\u5438\u5f15\u4e86\u773e\u591a\u53d7\u773e\u7684\u500b\u4eba\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.zipzipe.com\/wp-content\/uploads\/2021\/05\/Influencer-Marketing-1024x754.jpg\" alt=\"\" class=\"wp-image-12834\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:10px\"><em><em>\u6089\u5c3c\u7db2\u7d05<a href=\"https:\/\/www.instagram.com\/taramilktea\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">@taramilktea<\/a>\u70ba\u6642\u5c1a\u516c\u53f8Dior \u63a8\u5ee3\u7522\u54c1\u3002<\/em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7db2\u7d05\u4e26\u4e0d\u7e3d\u662f\u5178\u578b\u7684\u597d\u840a\u5862\u5f0f\u540d\u4eba\uff0c\u5176\u7bc4\u570d\u53ef\u5f9e\u904b\u52d5\u54e1\u5ef6\u4f38\u5230YouTube \u660e\u661f\uff0c\u518d\u5230\u50cf\u5728\u5bb6\u5bf6\u5abd\u9019\u6a23\u7684\u666e\u901a\u4eba\u3002\u4e8b\u5be6\u4e0a\uff0c<a href=\"https:\/\/blog.zipzipe.com\/marketing\/types-of-influencers\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7db2\u7d05\u6709\u8a31\u591a\u985e\u578b<\/a>\uff08\u4f8b\u5982\u5c0f\u7db2\u7d05\uff09\uff0c\u4f46\u4ed6\u5011\u90fd\u6709\u4e00\u500b\u5171\u540c\u9ede\uff1a\u5f71\u97ff\u4ed6\u4eba\u7684\u529b\u91cf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u73fe\u5728\u6211\u5011\u53ef\u4ee5\u56de\u7b54\u201c\u4ec0\u9ebc\u662f\u7db2\u7d05\u71df\u92b7\u201d\u4e86\u3002\u7db2\u7d05\u71df\u92b7\u5229\u7528\u7db2\u7d05\u7684\u53d7\u6b61\u8fce\u7a0b\u5ea6\u548c\u6b0a\u5a01\u6027\uff0c\u4f86\u9a45\u4f7f\u53d7\u773e\u4f5c\u51fa\u8cfc\u8cb7\u6c7a\u5b9a\uff0c\u5f9e\u800c\u9054\u6210\u7279\u5b9a\u7684\u76ee\u6a19\u3002\u9019\u53ef\u4ee5\u63a8\u52d5\u7db2\u7ad9\u7684\u6d41\u91cf\uff0c\u589e\u52a0\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u95dc\u6ce8\u8005\uff0c\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u6216\u589e\u52a0\u92b7\u552e\u984d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h--1\">\u70ba\u4f55\u8981\u91cd\u8996\u7db2\u7d05\u71df\u92b7\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b63\u5982\u6211\u5011\u6240\u63d0\u5230\u7684\uff0c\u7db2\u7d05\u71df\u92b7\u6709\u80fd\u529b\u5c07\u4f60\u7684\u696d\u52d9\u548c\u54c1\u724c\u63d0\u5347\u5230\u4e00\u500b\u65b0\u6c34\u5e73\u2014\u2014\u4e0d\u50c5\u50c5\u505c\u7559\u5728\u793e\u4ea4\u5a92\u9ad4\u9818\u57df\u3002\u8b93\u6211\u5011\u4f86\u770b\u770b\u70ba\u4ec0\u9ebc\u61c9\u8a72\u70ba\u4f60\u7684\u4f01\u696d\u5be6\u65bd\u7db2\u7d05\u71df\u92b7\u7b56\u7565\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u64f4\u5927\u4f60\u7684\u63a5\u89f8\u9762<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u9451\u65bc\u7db2\u7d05\u6709\u81ea\u5df1\u7684\u793e\u5340\u548c\u53d7\u773e\uff0c\u8207\u4ed6\u5011\u5408\u4f5c\u53ef\u4ee5\u8b93\u4f60\u63a5\u89f8\u5230\u9019\u4e9b\u7fa4\u9ad4\u3002\u60f3\u806f\u7e6b\u5168\u8077\u5abd\u5abd\u55ce\uff1f\u806f\u7e6b\u8a72\u793e\u5340\u7684\u7db2\u7d05\uff0c\u53ef\u5e6b\u52a9\u4f60\u6709\u6548\u5730\u5411\u5979\u5011\u767c\u9001\u4f60\u60f3\u8981\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>\u5efa\u7acb\u4fe1\u4efb\u548c\u4fe1\u8b7d<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u7db2\u7d05\u4e26\u4e0d\u53ea\u662f\u53d7\u6b61\u8fce\u9019\u9ebc\u7c21\u55ae\uff0c\u4ed6\u5011\u5c0d\u81ea\u5df1\u5c08\u696d\u9818\u57df\u7684\u77e5\u8b58\u548c\u5c08\u9577\u624d\u662f\u4ed6\u5011\u7372\u5f97\u6b0a\u5a01\u5730\u4f4d\u7684\u771f\u6b63\u539f\u56e0\u3002\u56e0\u6b64\uff0c\u5728\u4f60\u8207\u7db2\u7d05\u5408\u4f5c\u6642\uff0c\u4f60\u7684\u54c1\u724c\u88ab\u8996\u70ba\u4fe1\u8b7d\u826f\u597d\u4e14\u503c\u5f97\u4fe1\u8cf4\uff0c\u5f9e\u800c\u5efa\u7acb\u8d77\u53d7\u773e\u5c0d\u54c1\u724c\u7684\u4fe1\u4efb\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>\u589e\u52a0\u95dc\u7c89\u7d72<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u7db2\u7d05\u71df\u92b7\u53ef\u4ee5\u589e\u52a0\u4f60\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u5b58\u5728\uff0c\u589e\u52a0\u4f60\u7684\u95dc\u6ce8\u8005\u6578\u91cf\u3002\u7531\u65bc\u4eba\u5011\u6703\u5c0a\u656c\u4ed6\u5011\u9078\u64c7\u7684\u7db2\u7d05\uff0c\u7576\u4ed6\u5011\u770b\u5230\u4ed6\u5011\u559c\u6b61\u7684\u7db2\u7d05\u5728\u8207\u4f60\u7684\u54c1\u724c\u4e92\u52d5\u6642\uff0c\u4ed6\u5011\u53ef\u80fd\u4e5f\u6703\u53bb\u95dc\u6ce8\u4f60\u7684\u793e\u4ea4\u5a92\u9ad4\u8cec\u6236\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li>\u63d0\u9ad8\u53c3\u8207\u5ea6<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e0c\u671b\u589e\u52a0\u4f60\u7684\u793e\u4ea4\u5a92\u9ad4\u5167\u5bb9\u7684\u9ede\u8d0a\u6578\u3001\u8a55\u8ad6\u6578\u548c\u5206\u4eab\u6578\u55ce\uff1f\u5c07\u7db2\u7d05\u71df\u92b7\u4f5c\u70ba<a href=\"https:\/\/blog.zipzipe.com\/marketing\/marketing-tactics\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u7b56\u7565<\/a>\u7684\u4e00\u90e8\u5206\uff0c\u8207\u5176\u53d7\u773e\u9032\u884c\u4ea4\u6d41\uff0c\u6709\u52a9\u65bc\u5168\u9762\u63d0\u9ad8\u53d7\u773e\u53c3\u8207\u5ea6\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\"><li>\u70ba\u7db2\u7ad9\u589e\u52a0\u6d41\u91cf<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u60f3\u589e\u52a0\u8a2a\u554f\u4f60\u7684\u767b\u9678\u9801\u9762\u6216\u7db2\u7ad9\u7684\u4eba\u6578\u55ce\uff1f\u7db2\u7d05\u53ef\u4ee5\u5f15\u5c0e\u5176\u53d7\u773e\u8a2a\u554f\u4f60\u7684\u9801\u9762\uff0c\u4e26\u5f15\u5c0e\u4ed6\u5011\u63a1\u53d6\u4f60\u60f3\u8981\u7684\u884c\u52d5\uff0c\u5982\u8a3b\u518a\u696d\u52d9\u901a\u8a0a\u6216\u5f9e\u4f60\u7684\u4f01\u696d\u8cfc\u8cb7\u5546\u54c1\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\"><li>\u63d0\u5347\u92b7\u552e\u984d\u3001\u5229\u6f64\u548c\u6536\u76ca<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u4efb\u4f55\u6578\u5b57\u71df\u92b7\u7b56\u7565\u7684\u6700\u7d42\u76ee\u7684\u90fd\u662f\u70ba\u4f01\u696d\u589e\u52a0\u92b7\u552e\u548c\u76c8\u5229\uff0c\u7db2\u7d05\u71df\u92b7\u4e5f\u662f\u5982\u6b64\u3002\u4f60\u7684\u54c1\u724c\u548c\u7db2\u7d05\u5171\u540c\u63a8\u5ee3\u4f60\u7684\u7522\u54c1\uff0c\u5f9e\u800c\u70ba\u4f01\u696d\u5e36\u4f86\u5de8\u5927\u7684\u56de\u5831\u4ee5\u53ca\u76c8\u5229\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.zipzipe.com\/wp-content\/uploads\/2021\/05\/Influencermarketinghub-1024x634.jpg\" alt=\"\" class=\"wp-image-12835\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:10px\"><em><em>\u6839\u64da<a href=\"https:\/\/au.oberlo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oberlo<\/a>\u548cInfluencermarketinghub \u7684\u7814\u7a76\uff0c\u7db2\u7d05\u71df\u92b7\u7684\u6295\u8cc7\u56de\u5831\u7387\u70ba1800%\uff01<\/em><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h--2\">\u5f9e\u4f55\u8655\u958b\u59cb\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f60\u61c2\u5f97\u4e86\u4ec0\u9ebc\u662f\u7db2\u7d05\u71df\u92b7\uff0c\u4e5f\u77e5\u9053\u4f60\u70ba\u4ec0\u9ebc\u8981\u505a\u7db2\u7d05\u71df\u92b7\uff0c\u5269\u4e0b\u8981\u505a\u7684\u5c31\u662f\u9032\u5165\u9019\u500b\u9818\u57df\uff0c\u958b\u59cb\u5275\u5efa\u4f60\u81ea\u5df1\u7684\u7db2\u7d05\u71df\u92b7\u7b56\u7565\uff01\u4ee5\u4e0b\u662f\u5982\u4f55\u958b\u59cb\u7684\u5c0f\u8cbc\u58eb\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h--3\">\u8a2d\u5b9a\u76ee\u6a19\u4e26\u9032\u884c\u7814\u7a76<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u50cf\u4efb\u4f55\u51fa\u8272\u7684\u71df\u92b7\u7b56\u7565\u4e00\u6a23\uff0c\u91cd\u8981\u7684\u662f\u8981\u5f04\u6e05\u695a\u4f60\u7684\u76ee\u6a19\u662f\u4ec0\u9ebc\uff0c\u7136\u5f8c\u9032\u884c\u7814\u7a76\u4ee5\u627e\u5230\u57f7\u884c\u7b56\u7565\u7684\u6700\u4f73\u65b9\u5f0f\u3002\u60f3\u8b93\u4f60\u516c\u53f8\u7684Instagram\u7c89\u7d72\u905e\u589e6\u500b\u6708\u55ce\uff1f\u60f3\u8b93\u4f60\u7db2\u7ad9\u7684\u6d41\u91cf\u905e\u589e10%\u55ce\uff1f\u660e\u78ba\u4f60\u7684\u76ee\u6a19\u5c07\u6709\u52a9\u65bc\u7a81\u51fa\u4f60\u7684\u6230\u7565\u91cd\u9ede\u3002<\/p>\n\n\n\n<p 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id=\"h--5\">\u9078\u64c7\u5408\u9069\u7684\u7db2\u7d05<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7db2\u7d05\u71df\u92b7\u7b56\u7565\u6700\u56f0\u96e3\u7684\u90e8\u5206\u662f\u70ba\u4f60\u7684\u696d\u52d9\u9078\u64c7\u5408\u9069\u7684\u7db2\u7d05\u3002\u50c5Instagram\u4e0a\u5e73\u5747\u5c31\u6709<a href=\"https:\/\/www.emarketer.com\/content\/is-everyone-on-instagram-an-influencer\" target=\"_blank\" rel=\"noreferrer noopener\">50\u842c\u6d3b\u8e8d\u7db2\u7d05<\/a>\uff0c\u8981\u9078\u51fa\u5b8c\u7f8e\u7684\u4eba\u53ef\u80fd\u4e0d\u592a\u5bb9\u6613\u3002\u5728\u5c0b\u627e\u5408\u9069\u7684\u7db2\u7d05\u9032\u884c\u5408\u4f5c\u6642\uff0c\u9700\u8981\u5148\u554f\u81ea\u5df1\u4e00\u4e9b\u554f\u984c\uff1a<\/p>\n\n\n\n<ul 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[&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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