{"id":16849,"date":"2022-09-14T13:08:12","date_gmt":"2022-09-14T03:08:12","guid":{"rendered":"https:\/\/www.zipzipe.com\/uncategorized\/what-is-social-media-marketing\/"},"modified":"2022-09-24T00:33:42","modified_gmt":"2022-09-23T14:33:42","slug":"what-is-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.zipzipe.com\/zh\/faq\/what-is-social-media-marketing\/","title":{"rendered":"\u4ec0\u9ebc\u662f\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\uff1f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u4ec0\u9ebc\u662f\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\uff1f\u5728\u7576\u4eca\u9019\u500b\u7531\u6280\u8853\u9a45\u52d5\u7684\u4e16\u754c\u88e1\uff0c\u4e86\u89e3\u9019\u500b\u554f\u984c\u7684\u7b54\u6848\u8981\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u91cd\u8981\u3002\u793e\u4ea4\u5a92\u9ad4\u7121\u7591\u5df2\u6210\u70ba\u7528\u6236\u53c3\u8207\u7684\u6700\u53d7\u6b61\u8fce\u7684\u5728\u7dda\u6d3b\u52d5\u4e4b\u4e00\uff0c\u5168\u7403\u793e\u4ea4\u5a92\u9ad4\u7684\u4f7f\u7528\u60c5\u6cc1\u5343\u8b8a\u842c\u5316\uff0c\u622a\u81f32021\u5e741\u6708\u5df2\u6709<a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">42<\/a>\u5104\u7528\u6236\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eba\u5011\u901a\u904e\u793e\u4ea4\u5a92\u9ad4\u505a\u4efb\u4f55\u4e8b\u60c5\u2014\u2014\u8207\u4ed6\u4eba\u4ea4\u6d41\u6216\u95b1\u8b80\u65b0\u805e\u548c\u4fe1\u606f\uff0c\u5df2\u7d93\u4e0d\u662f\u4ec0\u9ebc\u79d8\u5bc6\u4e86\uff0c\u9019\u7a2e\u8da8\u52e2\u4f3c\u4e4e\u4e0d\u6703\u5f88\u5feb\u505c\u6b62\u3002\u63db\u53e5\u8a71\u8aaa\uff0c\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u4e0d\u518d\u662f\u53ef\u6709\u53ef\u7121\u7684\u2014\u2014\u4f60\u7684\u4f01\u696d\u5fc5\u9808\u5229\u7528\u5b83\u4f86\u78ba\u4fdd\u81ea\u5df1\u4e0d\u6703\u843d\u65bc\u4ed6\u4eba\u4e4b\u5f8c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5584\u7528\u793e\u4ea4\u5a92\u9ad4\u53ef\u4ee5\u7d66\u4f60\u5e36\u4f86\u5f88\u591a\u597d\u8655\uff0c\u5305\u62ec\u63d0\u9ad8\u4f60\u7684\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u7522\u751f\u6f5b\u5728\u5ba2\u6236\u4e26\u4e88\u4ee5\u8f49\u5316\uff0c\u540c\u6642\u8207\u4f60\u7684\u53d7\u773e\u5efa\u7acb\u8d77\u7262\u56fa\u7684\u95dc\u4fc2\u3002\u4e0d\u61c2\u5f97\u5982\u4f55\u5584\u7528\u793e\u4ea4\u5a92\u9ad4\uff1f\u8acb\u901a\u8b80\u9019\u7bc7\u6587\u7ae0\uff0c\u7531\u6211\u5011\u4f86\u544a\u8a34\u4f60\u4ec0\u9ebc\u662f\u6210\u529f\u7684\u793e\u4ea4\u5a92\u9ad4\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.zipzipe.com\/wp-content\/uploads\/2021\/06\/social-media-trends-statistics-2021-1024x618.jpg\" alt=\"\" class=\"wp-image-13058\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:10px\">\u4e16\u754c\u5404\u5730\u7684\u793e\u4ea4\u5a92\u9ad4\u4f7f\u7528\u60c5\u6cc1\u3002\u4f86\u6e90\uff1a<a href=\"https:\/\/blog.hootsuite.com\/social-media-statistics-for-social-media-managers\/\">Hootsuite<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><strong>\u4ec0\u9ebc\u662f\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u662f\u4f01\u696d\u901a\u904e\u5275\u5efa\u4e26\u8207\u516c\u773e\u5206\u4eab\u5167\u5bb9\u4f86\u63a8\u52d5\u8a8d\u77e5\u548c\u63a8\u5ee3\u54c1\u724c\u7684\u4e00\u500b\u5e38\u898b\u904e\u7a0b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u4f7f\u7528\u4e0d\u540c\u985e\u578b\u7684\u793e\u4ea4\u5a92\u9ad4\uff0c\u5982Instagram\u3001YouTube\u3001Tiktok\u3001\u81c9\u66f8\u548c\u63a8\u7279\u3002\u5118\u7ba1\u5b83\u5011\u90fd\u70ba\u4f60\u63d0\u4f9b\u4e86\u5e6b\u52a9\u4f60\u7684\u5ba2\u6236\u66f4\u597d\u5730\u4e86\u89e3\u548c\u9023\u63a5\u4f60\u7684\u54c1\u724c\u7684\u6a5f\u6703\uff0c\u4f46\u6bcf\u500b\u5e73\u53f0\u4e0a\u7684\u53d7\u773e\u985e\u578b\u537b\u6709\u6240\u4e0d\u540c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u5982\uff0c\u5343\u79a7\u4e00\u4ee3\u66f4\u50be\u5411\u65bc\u4f7f\u7528Instagram\u548cFacebook\uff0c\u800c\u5c08\u696d\u4eba\u58eb\u5247\u66f4\u591a\u5730\u4f7f\u7528LinkedIn\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h--1\"><strong>\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u70ba\u4ec0\u9ebc\u91cd\u8981\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8457\u624b\u5275\u5efa\u51fa\u8272\u7684\u793e\u4ea4\u5a92\u9ad4\u7b56\u7565\u4e4b\u524d\uff0c\u6211\u5011\u61c9\u8a72\u4e86\u89e3\u9019\u7a2e\u71df\u92b7\u5de5\u5177\u5c0d\u4f01\u696d\u986f\u5f97\u5982\u6b64\u91cd\u8981\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5176\u4e2d\u4e00\u500b\u4e3b\u8981\u539f\u56e0\u662f\uff1a\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u5df2\u7d93\u6210\u70ba\u6d88\u8cbb\u8005\u7372\u53d6\u500b\u4eba\u6216\u7d44\u7e54\u4fe1\u606f\u7684\u641c\u7d22\u5e73\u53f0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56e0\u6b64\uff0c\u4f5c\u70ba\u4e00\u500b\u4f01\u696d\u4e3b\uff0c\u5982\u679c\u4f60\u6c92\u6709\u5efa\u7acb\u4e00\u500b\u5145\u5206\u7684\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\uff0c\u90a3\u9ebc\u4f60\u5c31\u5931\u53bb\u4e86\u7372\u5f97\u5370\u8c61\u548c\u54c1\u724c\u66dd\u5149\u7684\u6a5f\u6703\u3002\u73fe\u5728\uff0c\u8b93\u6211\u5011\u4ed4\u7d30\u770b\u770b\u793e\u4ea4\u5a92\u9ad4\u80fd\u7d66\u4f60\u5e36\u4f86\u4ec0\u9ebc\u597d\u8655\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h--2\"><strong>\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u524d\u6240\u8ff0\uff0c\u793e\u4ea4\u5a92\u9ad4\u5141\u8a31\u7528\u6236\u751f\u6210\u5167\u5bb9\u4e26\u8207\u4ed6\u4eba\u5206\u4eab\u5167\u5bb9\u3002\u4e8b\u5be6\u4e0a\uff0c\u8a31\u591a\u4eba\u901a\u904e\u793e\u4ea4\u5a92\u9ad4\u5e16\u5b50\u4e86\u89e3\u4e86\u65b0\u54c1\u724c\u3002\u56e0\u6b64\uff0c\u5275\u5efa\u503c\u5f97\u5206\u4eab\u7684\u5167\u5bb9\u4e26\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u9032\u884c\u5206\u4eab\u53ef\u4ee5\u64f4\u5927\u4f60\u7684\u5f71\u97ff\u529b\uff0c\u5f9e\u800c\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h--3\"><strong>\u751f\u6210\u6f5b\u5728\u5ba2\u6236\u4e26\u4e88\u4ee5\u8f49\u5316<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u71df\u92b7\u7dda\u7d22\uff0c\u4e5f\u7a31\u70ba\u201c\u6f5b\u5728\u5ba2\u6236\u201d\uff0c\u662f\u5c0d\u4f60\u7684\u7522\u54c1\u548c\u670d\u52d9\u8868\u73fe\u51fa\u8208\u8da3\u7684\u6f5b\u5728\u5ba2\u6236\u3002\u793e\u4ea4\u5a92\u9ad4\u662f\u70ba\u4f60\u7684\u696d\u52d9\u7522\u751f\u7dda\u7d22\u7684\u4e00\u500b\u5f88\u597d\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u5982\uff0cFacebook\u6a39\u7acb\u4e86\u4e00\u500b\u5f88\u597d\u7684\u699c\u6a23\uff0c\u63d0\u4f9b\u4e86\u71df\u92b7\u7dda\u7d22\u751f\u6210\u7684\u5e73\u53f0\u3002\u516c\u53f8\u53ef\u4ee5\u5275\u5efa\u81ea\u5df1\u7684\u81c9\u66f8\u9801\u9762\uff0c\u4ee5\u63a8\u5ee3\u71df\u92b7\u7dda\u7d22\u751f\u6210\u5167\u5bb9\uff0c\u5982\u5728\u7dda\u8cfc\u7269\u3001\u73fe\u5834\u6d3b\u52d5\u3001\u512a\u60e0\u5238\u7b49\u3002<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.zipzipe.com\/wp-content\/uploads\/2021\/06\/lead-generation-facebook-1024x984.png\" alt=\"\" class=\"wp-image-13066\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:10px\">\u901a\u904eFacebook\u751f\u6210\u7684\u71df\u92b7\u7dda\u7d22\u3002\u4f86\u6e90\uff1a<a href=\"https:\/\/medium.com\/adrielai\/update-3-reasons-why-you-should-use-lead-generation-ads-667f26f6ccc\">Medium<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7121\u8ad6\u662f\u5716\u7247\u3001\u8996\u983b\u9084\u662f\u6587\u672c\u5167\u5bb9\uff0c\u793e\u4ea4\u5a92\u9ad4\u90fd\u662f\u5c07\u71df\u92b7\u7dda\u7d22\u8f49\u5316\u70ba\u8cfc\u8cb7\u7684\u7d55\u4f73\u6a5f\u6703\u3002\u6191\u85c9\u5f15\u4eba\u6ce8\u76ee\u7684\u5167\u5bb9\uff0c\u4f60\u7684\u71df\u92b7\u7dda\u7d22\u80af\u5b9a\u6703\u88ab\u8f49\u79fb\u5230\u4f60\u7684\u92b7\u552e\u6f0f\u6597\u4e2d\uff0c\u5f9e\u800c\u5c0e\u81f4\u76c8\u5229\u589e\u9577\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h--4\"><strong>\u8207\u4f60\u7684\u53d7\u773e\u5efa\u7acb\u95dc\u4fc2<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u6b21\u6027\u6d88\u8cbb\u8005\u5f9e\u4f86\u90fd\u4e0d\u662f\u4efb\u4f55\u4f01\u696d\u7684\u76ee\u6a19\u3002\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u6709\u52a9\u65bc\u7559\u4f4f\u4f60\u7684\u53d7\u773e\uff0c\u9f13\u52f5\u4ed6\u5011\u9032\u884c\u91cd\u8907\u8cfc\u8cb7\u3002\u8207\u5ba2\u6236\u5efa\u7acb\u826f\u597d\u7684\u95dc\u4fc2\u624d\u662f\u95dc\u9375\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6d88\u8cbb\u8005\u50be\u5411\u65bc\u5f9e\u63d0\u4f9b\u5f37\u5927\u5ba2\u6236\u652f\u6301\u7684\u516c\u53f8\u90a3\u4e9b\u9032\u884c\u91cd\u8907\u8cfc\u8cb7\uff0c\u6bd4\u5982\u80fd\u5feb\u901f\u56de\u61c9\u4ed6\u5011\u7684\u8a62\u554f\u548c\u6295\u8a34\uff0c\u9019\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u589e\u52a0\u4e86\u54c1\u724c\u53ef\u4fe1\u5ea6\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u767c\u9001\u79ae\u8c8c\u7684\u90f5\u4ef6\u548c\u983b\u7e41\u7684\u4fc3\u92b7\u4e5f\u53ef\u4ee5\u589e\u5f37\u8207\u5ba2\u6236\u7684\u806f\u7e6b\u3002<\/p>\n\n\n\n<h2 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class=\"wp-block-list\"><li><strong>\u8c37\u6b4c\u5206\u6790<\/strong>\u2014\u2014\u201c\u53d7\u773e\u201d\u90e8\u5206\u70ba\u4f60\u63d0\u4f9b\u4f60\u7684\u53d7\u773e\u7684\u4fe1\u606f\uff0c\u5982\u5e74\u9f61\u3001\u6027\u5225\u3001\u8208\u8da3\u548c\u4f4d \u7f6e\u3002\u9019\u6709\u52a9\u65bc\u4f60\u70ba\u4f60\u7684\u696d\u52d9\u78ba\u5b9a\u6700\u6709\u6548\u7684\u6e20\u9053\u3002<\/li><li><strong>\u8207\u4f60\u7684\u53d7\u773e\u76f4\u63a5\u6e9d<\/strong>\u901a\u2014\u2014\u9032\u884c\u9762\u5c0d\u9762\u7684\u63a1\u8a2a\u6216\u96fb\u5b50\u90f5\u4ef6\u8abf\u67e5\uff0c\u4ee5\u7372\u5f97\u95dc\u65bc\u4f60\u7684\u76ee\u6a19\u53d7\u773e\u7684\u6e96\u78ba\u4fe1\u606f\u3002<\/li><li><strong>\u67e5\u770bFacebook\u548cInstagram\u7d71\u8a08\u6578\u64da\u2014\u2014<\/strong>\u9019\u53ef\u8b93\u4f60\u5f9e\u7d71\u8a08\u5c64\u9762\u4e86\u89e3\u4f60\u7684\u53d7\u773e\uff0c\u4ed6\u5011\u7684\u5e74\u9f61\u548c\u6027\u5225\u3001\u793e\u4ea4\u5a92\u9ad4\u4f7f\u7528\u7684\u9ad8\u5cf0\u6642\u6bb5\u3001\u9ede\u64ca\u91cf\u6700\u5927\u7684\u8a71\u984c\u7b49\u3002<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.zipzipe.com\/wp-content\/uploads\/2021\/06\/instagram-insight-example.jpg\" alt=\"\" class=\"wp-image-13052\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:10px\">Instagram insights. <em>Source from: <\/em><a href=\"https:\/\/blog.hootsuite.com\/instagram-analytics-tools-business\/\"><em>Hootsuite<\/em><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2\"><strong>\u7b2c2\u6b65. \u9078\u64c7\u4f60\u7684\u5e73\u53f0<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u524d\u6240\u8ff0\uff0c\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u7a2e\u985e\u7e41\u591a\u3002\u4f46\u6bcf\u500b\u5e73\u53f0\u5be6\u969b\u4e0a\u90fd\u6709\u81ea\u5df1\u7684\u7bc0\u594f\u548c\u7279\u9ede\uff0c\u61c9\u8a72\u6839\u64da\u4f60\u7684\u76ee\u6a19\u53d7\u773e\u9032\u884c\u9078\u64c7\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8209\u500b\u4f8b\u5b50\uff0c\u5982\u679c\u4f60\u7684\u53d7\u773e\u662f\u8001\u5e74\u4eba\uff0c\u90a3\u9ebc\u5982\u679c\u4f60\u901a\u904eInstagram\u6216YouTube\u9032\u884c\u5ba3\u50b3\uff0c\u5c31\u4e0d\u53ef\u80fd\u7372\u5f97\u592a\u591a\u7684\u9ede\u64ca\u6216\u8f49\u5316\u3002\u5982\u4f55\u70ba\u4f60\u7684\u696d\u52d9\u627e\u5230\u6700\u5408\u9069\u7684\u5e73\u53f0\u5462\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8acb\u8ffd\u96a8\u4f60\u7406\u60f3\u4e2d\u7684\u53d7\u773e\u5427\u3002\u7814\u7a76\u8868\u660e\uff0cLinkedIn\u548cFacebook\u5206\u5225\u662f\u4f01\u696d\u5c0d\u4f01\u696d(B2B)\u4ee5\u53ca\u96fb\u5b50\u5546\u52d9\u9818\u57df\u6700\u53d7\u6b61\u8fce\u7684\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u3002\u56e0\u6b64\uff0c\u5982\u679c\u4f60\u662f\u5728B2B\u5e02\u5834\uff0c\u90a3\u9ebc\u53ef\u53bbLinkedIn\u6216\u4f7f\u7528Instagram\u9032\u884c\u96fb\u5b50\u5546\u52d9\u71df\u92b7\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.zipzipe.com\/wp-content\/uploads\/2021\/06\/popular-social-media-platform-2022-1024x511.jpg\" alt=\"\" class=\"wp-image-13053\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:10px\">\u57fa\u65bc\u7528\u6236\u6578\u91cf\u7684\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u6392\u540d\u3002\u4f86\u6e90\uff1a<a href=\"https:\/\/marketinginsidergroup.com\/social-media\/why-linkedin-ranked-1-for-b2b-marketers-in-2020\/\">Insider Group<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3\"><strong>\u7b2c3\u6b65.\u5275\u5efa\u7368\u7279\u4e14\u5f15\u4eba\u5165\u52dd\u7684\u5167\u5bb9<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5230\u76ee\u524d\u70ba\u6b62\uff0c\u4f60\u61c9\u8a72\u5df2\u7d93\u80fd\u5920\u6c7a\u5b9a\u8981\u8986\u84cb\u54ea\u4e9b\u5e73\u53f0\u4e86\uff0c\u56e0\u6b64\u662f\u6642\u5019\u8ac7\u8ac7\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u5167\u5bb9\uff0c\u4ee5\u53ca\u5982\u4f55\u8b93\u5b83\u5c0d\u4f60\u7684\u76ee\u6a19\u53d7\u773e\u5177\u6709\u5438\u5f15\u529b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5167\u5bb9\u7684\u5f62\u5f0f\u6709\u5404\u7a2e\u5404\u6a23\uff0c\u5982\u535a\u5ba2\u3001\u7167\u7247\u548c\u8996\u983b\u7b49\u3002\u4f46\u7121\u8ad6\u4f60\u9078\u64c7\u54ea\u7a2e\u5f62\u5f0f\uff0c\u8b93\u5167\u5bb9\u986f\u5f97\u7368\u7279\u4e14\u5f15\u4eba\u5165\u52dd\u90fd\u662f\u81f3\u95dc\u91cd\u8981\u7684\uff0c\u5426\u5247\u4f60\u5c07\u7121\u6cd5\u7372\u5f97\u9ede\u64ca\u6216\u66f4\u5feb\u5730\u5438\u5f15\u5230\u8b80\u8005\u3002\u90a3\u9ebc\uff0c\u4ec0\u9ebc\u662f\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u5167\u5bb9\uff0c\u5982\u4f55\u8b93\u5b83\u5f15\u4eba\u5165\u52dd\uff1f\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5c0f\u8cbc\u58eb\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u5177\u6709\u7368\u5275\u6027\u548c\u76f8\u95dc\u6027<\/strong>\u2014\u2014\u7121\u8ad6\u9019\u500b\u8a71\u984c\u4e4b\u524d\u662f\u5426\u5df2\u7d93\u8a0e\u8ad6\u904e\uff0c\u90fd\u8981\u52a0\u5165\u4f60\u81ea\u5df1\u7684\u500b\u6027\u548c\u8072\u97f3\u3002\u540c\u6642\uff0c\u8981\u78ba\u4fdd\u5167\u5bb9\u8207\u4f60\u7684\u4e3b\u984c\u76f8\u95dc\uff0c\u8b93\u4f60\u7684\u5167\u5bb9\u80fd\u70ba\u4f60\u7684\u53d7\u773e\u63d0\u4f9b\u4e00\u4e9b\u50f9\u503c\u3002<\/li><li><strong>\u767c\u5e03\u6e96\u78ba\u7684\u4fe1\u606f<\/strong>\u2014\u2014\u63d0\u4f9b\u7d71\u8a08\u6578\u64da\u53ef\u589e\u5f37\u5167\u5bb9\u7684\u53ef\u4fe1\u5ea6\u3002\u4f46\u4f60\u5fc5\u9808\u6ce8\u610f\u4f60\u6240\u6536\u96c6\u7684\u6578\u64da\uff0c\u78ba\u4fdd\u5b83\u5011\u662f\u6e96\u78ba\u7684\uff0c\u800c\u4e14\u76e1\u53ef\u80fd\u662f\u6700\u65b0\u7684\u3002\u5982\u679c\u9700\u8981\uff0c\u4f60\u53ef\u4ee5\u81ea\u5df1\u505a\u4e00\u4e9b\u8abf\u7814\u3002<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.zipzipe.com\/wp-content\/uploads\/2021\/06\/hubspot-blog-content-example-1024x421.jpg\" alt=\"\" class=\"wp-image-13054\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c07\u201c\u65b0\u6578\u64da\u201d\u653e\u5728\u6a19\u984c\u4e2d\uff0c\u4ee5\u5f37\u8abf\u6700\u65b0\u5167\u5bb9\u3002\u4f86\u6e90\uff1a<a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-inbound-marketing-and-sales-research?_ga=2.91177434.1786783994.1622079039-1455954685.1622079039&amp;__hstc=57894325.a70811f0e9f6d90fc0a78024631b3e42.1660920149626.1663842457151.1663940682740.16&amp;__hssc=57894325.53.1663940682740&amp;__hsfp=3757249190\"><em>HubSpot<\/em><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u8b1b\u8ff0\u6545\u4e8b<\/strong>\u2014\u2014\u5206\u4eab\u6545\u4e8b\u53ef\u4ee5\u6fc0\u767c\u53d7\u773e\u7684\u60c5\u611f\u53cd\u61c9\u3002\u540c\u6642\uff0c\u61c9\u78ba\u4fdd\u4f60\u7684\u6545\u4e8b\u6709\u52a9\u65bc\u5be6\u73fe\u4f60\u7684\u76ee\u6a19\uff0c\u4e26\u9f13\u52f5\u4f60\u7684\u53d7\u773e\u6309\u4f60\u5e0c\u671b\u7684\u90a3\u6a23\u884c\u52d5\u3002<\/li><li><strong>\u5728\u8996\u89ba\u4e0a\u5f15\u4eba\u5165\u52dd<\/strong>\u2014\u2014\u4f7f\u7528\u4e0d\u540c\u7684\u8996\u89ba\u5143\u7d20\uff0c\u5982\u4fe1\u606f\u5716\u5f62\uff0c\u800c\u4e0d\u662f\u55ae\u8abf\u7684\u6587\u5b57\uff0c\u8b93\u53d7\u773e\u6e05\u6670\u5730\u770b\u5230\u4f60\u60f3\u8981\u50b3\u9054\u7684\u5167\u5bb9\u3002<\/li><li><strong>\u638c\u63e1\u6a19\u984c<\/strong>\u2014\u2014\u6a19\u984c\u662f\u5148\u6620\u5165\u6211\u5011\u773c\u7c3e\u7684\u5167\u5bb9\u3002\u70ba\u4f60\u7684\u6a19\u984c\u5275\u5efa\u5f15\u4eba\u6ce8\u76ee\u4e14\u76f4\u63a5\u7684\u5167\u5bb9\uff0c\u8b93\u53d7\u773e\u9858\u610f\u9ede\u64ca\u5b83\uff0c\u5f9e\u800c\u9032\u4e00\u6b65\u95b1\u8b80\u4f60\u7684\u6587\u7ae0\u3002<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.zipzipe.com\/wp-content\/uploads\/2021\/06\/Nike-headlines.jpg\" alt=\"\" class=\"wp-image-13062\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:10px\">\u8010\u514b\u65b0\u7cfb\u5217\u3002\u4f86\u6e90:\u00a0<a href=\"https:\/\/news.nike.com\/news\/converse-pride-collection-2021-official-images-release-date\">Nike<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4\"><strong>\u7b2c4\u6b65. \u5b89\u6392\u767c\u5e16\u6642\u9593<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5229\u7528\u4e00\u4e9b\u5de5\u5177\u53ef\u5927\u5927\u7bc0\u7701\u4f60\u7684\u6642\u9593\uff0c\u800c\u7121\u9700\u624b\u52d5\u767c\u5e03\u6bcf\u500b\u5e16\u5b50\u3002\u81c9\u66f8\u6709\u81ea\u5df1\u7684\u767c\u5e16\u5b89\u6392\u7cfb\u7d71\u2014\u2014Creator Studio\u3002\u53ea\u9700\u767b\u9304\u4f60\u7684\u81c9\u66f8\u8cec\u6236\uff0c\u9078\u64c7\u4f60\u60f3\u8981\u5b89\u6392\u7684\u5167\u5bb9\uff0c\u52a0\u4e0a\u6a19\u984c\u548c\u5730\u7406\u4f4d\u7f6e\uff0c\u540c\u6642\u8a2d\u7f6e\u597d\u65e5\u671f\u548c\u6642\u9593\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c31\u662f\u9019\u6a23\uff01\u5b83\u6703\u5728\u9810\u5b9a\u7684\u6642\u9593\u66ff\u4f60\u767c\u4f48\u5167\u5bb9\u3002\u5982\u679c\u4f60\u60f3\u5728Instagram\u3001Pinterest\u6216\u5176\u4ed6\u5e73\u53f0\u4e0a\u767c\u5e16\uff0c\u53ef\u4ee5\u5f97\u5230\u7b2c\u4e09\u65b9\u61c9\u7528\u7a0b\u5e8f\u7684\u652f\u6301\uff0c\u6bd4\u5982Later\u3001Buffer\u548cHootSuite\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u65e6\u4f60\u6c7a\u5b9a\u4e86\u5728\u54ea\u88e1\u767c\u5e16\u4ee5\u53ca\u5982\u4f55\u5b89\u6392\u4f60\u7684\u5e16\u5b50\uff0c\u4f60\u61c9\u8003\u616e\u5728\u6700\u4f73\u6642\u9593\u9ede\u767c\u5e16\u3002\u6700\u4f73\u767c\u8cbc\u6642\u9593\u56e0\u6bcf\u500b\u54c1\u724c\u800c\u7570\u3002\u5617\u8a66\u8ffd\u8e2a\u4f60\u7684\u53d7\u773e\u4f7f\u7528\u67d0\u500b\u5e73\u53f0\u6700\u591a\u7684\u6642\u9593\u9ede\uff0c\u9032\u884cA\/B\u6e2c\u8a66\uff0c\u4ee5\u627e\u5230\u4e0d\u540c\u9078\u9805\u4e2d\u7684\u6700\u4f73\u6642\u9593\u9ede\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.zipzipe.com\/wp-content\/uploads\/2021\/06\/schedule-post-social-media.gif\" alt=\"\" class=\"wp-image-13064\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:10px\"><em><em>\u5728\u7dda\u95dc\u6ce8\u8005\u6fc0\u6d3b\u3002\u4f86\u6e90\uff1a<a href=\"https:\/\/later.com\/blog\/schedule-instagram-posts\/\">Later<\/a><\/em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5\"><strong>\u7b2c5\u6b65. \u8ddf\u8e2a\u4e26\u5206\u6790\u7d50\u679c<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u65e6\u4f60\u767c\u5e03\u4e86\u5e16\u5b50\uff0c\u4f60\u61c9\u8a72\u8861\u91cf\u4e00\u4e0b\u4f60\u7684\u5e16\u5b50\u662f\u5426\u6210\u529f\u3002\u6709\u4e00\u7cfb\u5217\u6307\u6a19\u53ef\u4f9b\u53c3\u8003\u2014\u2014\u5e16\u5b50\u53c3\u8207\u5ea6\uff08\u9ede\u64ca\u91cf\u3001\u9ede\u8d0a\u91cf\u3001\u8a55\u8ad6\u91cf\uff09\u3001\u95dc\u6ce8\u8005\u6578\u91cf\u3001\u8f49\u5316\u91cf\u3001\u92b7\u552e\u984d\u7b49\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6839\u64da\u6578\u64da\u548c\u5206\u6790\u4f86\u5b9a\u671f\u56de\u9867\u548c\u91cd\u65b0\u8a55\u4f30\u4f60\u7684\u7b56\u7565\uff0c\u9019\u81f3\u95dc\u91cd\u8981\u3002\u56e0\u6b64\uff0c\u53ef\u6839\u64da\u4ec0\u9ebc\u6709\u6548\u4ec0\u9ebc\u7121\u6548\u4f86\u512a\u5316\u4f60\u7684\u7b56\u7565\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h--6\"><strong>\u7acb\u5373\u958b\u59cb\u4f60\u7684\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u5427\uff01<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5047\u5982\u5df2\u5230\u4e86\u9019\u4e00\u6b65\uff0c\u90a3\u9ebc\u606d\u559c\u4f60\uff01\u4f60\u5df2\u7d93\u4e86\u89e3\u4e86\u4ec0\u9ebc\u662f\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u3001\u4f7f\u7528\u5b83\u7684\u597d\u8655\u4ee5\u53ca\u5982\u4f55\u5236\u5b9a\u51fa\u8272\u7684\u793e\u4ea4\u5a92\u9ad4\u7b56\u7565\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6191\u85c9\u9019\u4e9b\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u6280\u5de7\uff0c\u4e00\u5b9a\u80fd\u628a\u4f60\u7684\u53d7\u773e\u8f49\u5316\u70ba\u4ed8\u8cbb\u5ba2\u6236\u3002\u9700\u8981\u66f4\u591a\u7684\u6307\u5c0e\u4f86\u958b\u59cb\u4f60\u81ea\u5df1\u7684\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u7b56\u7565\u55ce\uff1f\u5728<a href=\"https:\/\/www.zipzipe.com\/cn\/\" target=\"_blank\" rel=\"noreferrer 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