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Sydney's Top Digital Agency for Start Up Business

Successfully Launch Your Startup

At ZipZipe, we love helping small businesses and startups succeed. Our 5 step digital marketing plan doesn’t just establish your brand new business but also ensures that it flourishes, thrives and prospers.

Step1

Find Your Brand Identity

Craft a unique brand that people will recall and remember.

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Brand Positioning & Perception

What do you want people to see and think about when they see your product or service? We help you answer that by defining your goals, refining your business purpose and identity, and understanding your target audience. 

Brand Logos & Slogans

First impressions are everything. We’ll create a unique brand logo and slogan for your business – one that represents your entire brand and effectively communicates it to potential customers.

Brand Book &
Style Guide

From colours and typography to images and icons, we develop a consistent set of style guidelines and brand specifics and collate it into a key document to help build (and reinforce) your brand’s recognition and image.

Signage & Packaging Design

Developing a great brand is one thing, communicating it to people is another. We construct visually captivating mock-ups of product packaging and OOH advertising to help you see what your brand will look like in the real world.

Step2

Develop a Stunning Website

Lay down the foundation for your startup business.

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Full Marketing Integration

Your website acts as the focal point of your business and your digital marketing efforts. With that in mind, we ensure your site fully incorporates all necessary digital marketing channels such as social media, SEO, PPC and email.

Hosting

We provide our own superfast hosting, and maintenance on all our website builds. This means that you don’t have to shop around to find hosting services or wait for external services to make changes or fix problems – we’ll take care of everything for you.

Graphic Design

A great looking website attracts traffic, builds credibility and increases conversions. Our web designers know which structure works best for your industry, and take your brand’s style to create a website that will bring you the results you’re looking for.

Videos & Animations

Create a website that truly wows visitors with highly creative videos and animations. All of our videos and animations are seamlessly incorporated into your website’s overall design for a site that is visually bold while maintaining 100% functionality.

Copywriting

What your website says is just as important as what it looks like. Our team of writers effectively and convincingly communicate your brand’s messages with copywriting that is highly tailored to your target audiences.

SEO​

Our design team has search engines in mind when creating your website. We make sure that your site has an online presence that Google can’t ignore, helping you to not only appear on search engine result pages, but to rank  highly on them as well by using relevant keywords that your customers search for.

Mobile Compatibility

Did you know that 70% of all web traffic comes from mobile devices? We let you take a slice of that traffic by guaranteeing that your site will be completely functional on multiple devices through expert installation and testing, letting your customers shop on their mobile phones, tablets and laptops.

Multiple Languages

Need a website that caters for multiple languages? We can take care of that. We’re happy to create different versions of your website with copy and text in the languages that you require, and implement functional features to ensure a seamless transition between them.

IT Support

Launch your startup’s website with confidence. You’ll receive up to 30 days of comprehensive IT support once your website has gone live, resolving any bugs or unexpected errors that may creep up post-launch.

Booking & Reservation Forms

Our comprehensive forms allow your customers to input the information they need to make a booking or reservation with your new business. At the same time, we give you the freedom to include as many fields as you want and make each form as easy to complete as possible.

Google Analytics

Your website will come complete with Google Analytics integration, allowing you to discover just how well your website is doing. Our team also uses this data to make optimisation decisions as necessary, to ensure your site is always performing at a high level.

Behaviour Tracking

We utilise the latest tracking technology from heat maps to video recording to help you understand how customers are using your website. This data helps us improve your website performance, building upon areas of high engagement and optimising the customer journey.

Live Chat

Excellent customer service and support go a long way in maintaining healthy relationships with your customer base. Our comprehensive live chat feature ensures that there’s always someone there to help a customer in their time of need.

eCommerce Inventory Management

Doesn’t matter if you have 10 products or 1000. Gain full control of your inventory and stock with our complete warehouse and wholesale integrations, and access them wherever you are through our mobile app

Payment Gateways

Your website will come fully equipped with multiple payment gateways allowing your customers to pay how they like. Whether it’s credit cards, direct deposits, PayPal or buy now pay later services, we’ve got you completely covered.

Discounts & Promotions

Simultaneously boost sales and customer loyalty by offering highly targeted coupon codes and special promotions. We cover a range of promotions including deals such as flat percentage-off discounts, buy one/get one free, and free shipping codes.

Notifications &
Order Management

Don’t miss a single order with notifications that can be sent to your device of choice, whether it’s mobile, email or desktop. From there, you’ll then be able to fully handle and manage them with ease.

Customer Accounts

Does your startup business require customer accounts? No problem for us. Our eCommerce websites feature accounts complete with personalised dashboards, log-in systems and easy sign-up forms.

Social Media Integrations

Your eCommerce website will feature complete social media integration – no matter how many different platforms you might be on. Seamlessly connect Instagram shopping, Facebook Marketplace or social media feeds on to your home and product pages.

Step3

Get Social

Let people know that you’re alive and ready to do business.

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Facebook & Instagram Profile Management

Our team of social media experts specialise in not only managing your Facebook or Instagram accounts, but making sure it grows through ROI-minded and data-driven strategies.

Creative & Compelling Content

Amazing content that stops the scrolling. The content we create for your social media accounts are specifically made to be visually appealing and attract activity and engagement from your followers.

Video & Animation

Turn your social media posts up a notch with impressive video and animation content crafted by our team of out-of-the-box, creative-minded content creators.

Content Posting & Scheduling

No need to worry whether or not you remembered to post on your profile today. Our team handles your social media’s day-to-day with content calendar management and regular posting and scheduling.

Optimisation & Reporting

We regularly analyse reports and data to make the optimisations needed to ensure that all your social media channels experience consistent growth, including followers and engagement.

Step4

Start Your SEO

Begin your rise on search engine result pages – the sooner the better.

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Keyword Research

Great SEO starts with great keyword research. We utilise all resources available from online tools to competitor research to find the best keywords that will take your new startup from page 10 of Google to page 1.

SEO Content Creation

Our top creatives craft valuable SEO-charged content that is relevant, well-written, easily accessible and inclusive of high performing keywords. Your content will come in the form of website copy, blog posts and articles.

Link Building

Backlinks tell search engines that your website is worthy of being on their front pages. We use a variety of backlink building strategies including guest posting, cold outreaches and the creation of share-worthy content.

Technical SEO

We make sure your website pages are optimised and easily read by search engines. We take care of your website functionality; optimising site architecture, improving load times, fixing meta descriptions and ensuring mobile compatibility.

Local SEO

Takeover your local area with Local SEO strategies that bring your startup to the top of every ‘near me’ Google search. We optimise Google My Business pages, create citations and optimise schema markups to take you to the top.

Step5

Get a Headstart with PPC

Hit the ground running and get ahead of your competitors.

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Audience Targeting

Whether it’s a certain age group, geographical location or a common interest, we’ll get your Google ads in front of the right people. Your ads will also get shown in places where your audience are likely to see them, like search engine result pages or specific websites.

Ad Content Creation

We create the perfect set of bespoke ads in a wide range of formats, complete with headlines, visuals and call-to-action buttons. Our PPC ads are made to speak directly to your ideal customer, generating as much traffic and clicks for you and your startup.

Landing Pages

Your ads are directly linked to the destination of your choice, but we’re able to create a destination made for conversions. Our landing pages are built to inform and educate, but more importantly encourage visitors to take action – essentially turning them into buying customers.

A/B Testing

Our PPC campaigns aren’t one-and-done – there’s always room for growth and improvement. We use A/B testing to help us tweak and optimise your ads, ensuring maximum results for the entirety of your campaign.

Lead Generation

Need to start building a contact list or growing your customer base? We can set up ads specifically designed to generate leads, and not just any old leads either. Our laser-focused targeting allows us to attract only the most qualified leads, ones that are actively interested in engaging with your business.

Remarketing

Reduce cart abandonment and increase conversion rates with our data-driven remarketing strategies. Our remarketing ads are beautifully crafted and designed, serving as a reminder to customers and helping your brand stay at the forefront of people’s minds.

Frequently Asked Questions

How do you measure success?

The success of our email marketing campaign is based on the goals you have set, but we mainly measure the amount of new subscribers, the increase in open and click through rates, as well as conversions.

Digital marketing that grows alongside you.

Our entire scope of digital marketing services are completely scalable. This means that as your startup business grows, our services adapt to meet your changing goals and objectives. Whether you’re expanding geographically or targeting a set of new audiences, our data-driven strategies are poised to not only keep up with you, but take you even further.

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