Creating a paw-sitively impactful pet store website.
To Pepper Pet, an Australian store dedicated to our furry friends, pets are everything. They tasked us with building a brand new website that would speak directly to pet owners and animal lovers, complete with new images, colours and copywriting. As pet lovers ourselves, we were more than happy to oblige!
Influenced by the very same products that Pepper Pet offered, we created a website which channelled that same playful energy. Pastel colour schemes, robust shapes and cute illustrations were all used in combination to create a website which appealed to pet owners.
To help encourage visitors to purchase from the online store, we put a large emphasis on UX and a smooth user experience from start to finish. We made the website easily navigable to help visitors find exactly what they and their pets wanted.
Powerful copy, clear typography and all-new product photography were also implemented to further improve visitors’ experiences and help convert them to full-fledged customers.