At ZipZipe, we live for SEO and love taking on new challenges. This was the case when one of the largest electrical and household appliance companies in Europe asked us to oversee and manage their entire SEO strategy. We were asked to increase their rank on Google search engine result pages (SERPs) and to generate more traffic for their eCommerce website.
We started with a full SEO audit of their business including both on-page and off-page SEO. After identifying what they lacked, we went to work strengthening their overall SEO strategy.
This began with comprehensive keyword research using a number of tools we had at our disposal. We selected both broad and long tail keywords that were relevant to their audience and would give us the biggest chance to quickly increase the brand’s rankings on Google.
We took a look at the health of their website and performed technical and on-page optimisations to whip their site into top condition. This included troubleshooting, removing bugs and errors, increasing website speed, and adding the aforementioned keywords in Title Tags, H1 and H2 headings and meta descriptions.
Our optimisations were supported by a wealth of content made for SEO, such as informative blogs and product descriptions that were written with the brand’s tone of voice and included backlinks from authorities within their industry for extra credibility.
Our efforts significantly boosted the health of their website and increased their organic ranking on Google’s SERPs. And after working with ZipZipe, their business was able to gain ground on their competitors and smash through a turbulent COVID period. Our client experienced a huge increase of 1200% in organic traffic from 2019 to 2022, as well as an increase of 220% in organic keywords.
We monitored the entire SEO campaign from start to finish using tools and heatmaps to track our overall performance. We also monitored the SEO performance of the business’ competitors, capitalising on their missed opportunities and duplicating their successful efforts in order to steal their traffic.
We helped one of the biggest appliance brands in the world get seen by more people, ultimately bringing more traffic and leads to their website – and we can do the same for your business. Get in touch with our team today to find out how we can take your business to the top too!
We had a blast helping our client and seeing them attract new customers and make more conversions – we never get tired of it! We can do the same for your business. Get in touch with our team and discover how we can attract incredible amounts of traffic to your website today!